Recession Forces Agency to Hire Kid to Write Copy

MonteCarlo_PR_sm.jpg it's like David & Goliath tapped a super hot photographer (Nadav Kander) and then...gave the copywriting to, I don't know, a 12-year-old who just got her first cell phone? Hey, it's all we can think after seeing this new campaign for Las Vegas' Monte Carlo which is supposed to be "unpretentiously luxurious."

Hmm. Guess that explains the awkward mashup of IM-style clutzoid speech with high fashion photography. That or someone forgot to proof the ads after a spelling-challenged copywriter had his way with them.

See the other three ads here, here and here.

by Steve Hall    Jun-15-09   Click to Comment   
Topic: Campaigns   

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Got to admit it, I love the Bone App A Teat ad. That was clever.

Posted by: Dana Severson on June 15, 2009 2:09 PM

all the hookers that work in that casino are getting free advertising.

Posted by: vindaboner on June 15, 2009 2:14 PM

Hey, they work for me. They're "send" worthy. And I agree, I love Bone App A Teat.

Posted by: Jay Jacobs on June 15, 2009 3:03 PM

They're good ads.

It's just the tagline that's dumb.

Posted by: sabadogigante on June 15, 2009 3:29 PM

I live in Vegas and am super tired of every business promising a threesome. I can't wait for Einstein Bros to catch on. But I agree with Jay. A photo of a glammed out woman in makeup, bracelets & gigantic earrings sure doesn't come off as 'Unpretentiously Luxurious.' I wish them the best but at least be consistent with all the parts of the campaign.

Posted by: Sean on June 15, 2009 3:49 PM

When was knowing how to spell pretenshus?

Posted by: Edward on June 15, 2009 4:51 PM

I like these a lot and having worked on casinos and gaming accounts before, i think selling these through is what's most amazing. good job.

Posted by: Jeff on June 15, 2009 5:31 PM

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