Recession Forces Agency to Hire Kid to Write Copy
OK...so it's like David & Goliath tapped a super hot photographer (Nadav Kander) and then...gave the copywriting to, I don't know, a 12-year-old who just got her first cell phone? Hey, it's all we can think after seeing this new campaign for Las Vegas' Monte Carlo which is supposed to be "unpretentiously luxurious."
Hmm. Guess that explains the awkward mashup of IM-style clutzoid speech with high fashion photography. That or someone forgot to proof the ads after a spelling-challenged copywriter had his way with them.