Spastic Jump Cuts Ruin Wells Fargo Commercials

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Maybe it's our short attention span. Maybe it's our overly simplistic mind. Maybe it's our aversion to creative full of distracting hack job jumble cuts and irrelevant metaphors. Whatever it is, we had to watch these two DDB West-created, Epoch Films-produced Wells Fargo commercials a few times before we realized they touted the organization's online banking services and automatic savings programs.

Come one Epoch! You guys did that awesome JCPenney commercial. Granted you submitted it illegally to Cannes last year but still. Who got their hands on this Wells Fargo work? Your interns?

by Steve Hall    Jun-22-09   Click to Comment   
Topic: Bad, Campaigns, Commercials, Creative Commentary   

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