The Economist Gets Cocky with the Bulls


The Economist brought its dry, mischievous humour and trademark red to Dallas, TX for three days. Fake bulls -- labeled "Real Estate," "401(k)" and "Stock Market," respectively -- were propped up in the middle of an inflatable arena.

Across the bottom of the ring, alongside The Economist logo, is the question: "How long can you stay on?"

Thousands of people apparently saw; a few even tried riding them. You know how those Texans like their meat.

Playful, witty and wildly relevant. By BBDO/NY. Thanks to @haikalsiregar for pointing us to it.

by Angela Natividad    Jun-12-09   Click to Comment   
Topic: Brands, Events, Guerilla   

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Gotta' love The Economist.

Posted by: Chris Grayson on June 14, 2009 5:41 PM

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