Yo T-Dog. Me And The Homies Went Rollin' Down to Chi Lake

chicago_lake_liquors.jpg

OK, so Chicago Lake liquors is an "urban" liquor store with low prices. Why? Because "urban" people can't afford higher prices? Because suburban white people are cheap and have no problem traveling to "urban" space to get their freak on? Because you can never get enough Crystal or Hennessy?

Aside from all those potential cause group-style alarm bells, this campaign for Chicago Lake Liquors from Brew is not afraid to go all Vanilla Ice on us with every over-done white-guy-goes-black tactic in the book.

Oh this campaign's got it all. Fat minivan-driving dad goes gansta. Jive talking white boys caught by angry black woman. Refined white dude gets all "pimp tight."

There will be two reactions to this campaign. Laughter or outrage. Pick one.

We hope it's laughter. Why? Because white people are white and black people are black. When one tries to become the other, it's funny. It just is. OK? Deal.


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by Steve Hall    Jun-10-09   Click to Comment   
Topic: Campaigns, Commercials, Creative Commentary, Good   

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Comments



Comments

This isn't even Chicago. It's in South Minneapolis. No wonder it plays so fake.

Posted by: tim Terchek on June 10, 2009 2:35 PM

This isn't even Chicago. It's in South Minneapolis. No wonder it plays so fake.

Posted by: tim Terchek on June 10, 2009 2:35 PM

The store is located on Chicago Ave and Lake Street, Tim.
Hence the name.

That doesn't excuse the ads.

Posted by: mpls_dweller on June 10, 2009 4:24 PM

Seriously people?

If these ads are anything, it's dorky/corny, but it's not even remotely close to racist.

If you think these are offensive then you really need to lighten up. The level of ridiculousness in the ads makes it VERY clear it's just joking around.

Seriously people these days...

Posted by: Seriously? on June 10, 2009 5:53 PM

Did anyone say these ads were racist, Seriously? We sure didn't.

Posted by: Steve Hall on June 10, 2009 7:22 PM

These ads are "ghetto-fabulous" -- just like the store itself.
http://www.yelp.com/biz/chicago-lake-liquor-store-minneapolis

Posted by: Tessa Stewart on June 10, 2009 7:51 PM

Ha! I'm from Minneapolis and I've been to Chi Lake a few times. To say that the place is "ghetto-fabulous", doesn't even begin to do it justice. I don't even think they take credit cards. But it's worth it, cause they truly have the lowest prices around. Plus, that neighborhood is entertaining. These do a nice job of capturing that spirit. The real question is, could their low prices be even lower? These ads look good, almost too good, for there only being one location????

Posted by: Jason B on June 11, 2009 2:16 AM

These certainly have shock value. The people who are somehow offended by these probably wouldn't be adventurous enough to leave the burbs for discount liquor anyways. Nice work.

Posted by: SanFran123 on June 11, 2009 3:30 AM

Its funny but chicago lake liquor is basically the cornerstone of its terrible, crappy neighborhood for the last 20 years. Also Fancy Ray is an owner, so how can I say no to a $16 liter of stoli and that rugged atmosphere?

Posted by: esper on June 11, 2009 9:26 AM





Stanton Optical


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