Choreographed Printers Hype HP Workstations


OK so somebody did the synchronized thing with computer monitors. Who would have thought anyone would have done the same with the lowly printer. Well, Matt Robinson and Tom Wigglesworth did and they won a D&AD Student Award for it.

We're thinking without the musical background added, the sound of all those printers making all those weird noises they always do when printing would be deafening.

We like the work. It's worth a look.

The only thing that's a bit unclear? The work is actually for HP Workstations and not the printers.

by Steve Hall    Jul- 2-09    
Topic: Good, Industry Events, Video

Tight Blue Jump Suits Sell Beer


So Bavaria is a beer. They have a racing team. They have the Zo factor. And they have hot women in tight blue jumpsuits who prance around a website and in YouTube videos.

As always, somehow this sells beer.

by Steve Hall    Jul- 2-09    
Topic: Online, Racy

Evian's Breakdancing Babies Put eTrade's Wise Ass Babies to Shame


Step aside wise-crackin' eTrade babies. There's a new posse in town and they don't live their life behind a keyboard. Nope. They drink Evian and they rock out some serious rollerblade-style breakdancing.

This BETC Euro RSCG-created commercial is most certainly Super Bowl quality. It's got all the right ingredients. Babies, retro music and physical stunts. Not to mention a message that makes sense.

While it's formulaic (babies getting digitally manipulated), it's a musing. And it's fun. And, besides, it's way better than the original dancing baby.

more »

by Steve Hall    Jul- 2-09    
Topic: Best, Commercials

1-800 Flowers Intern Wins Killed Ideas Book


Remember that contest we held last week? Of course you don't so we'll tell you about it again. Those who correctly guessed the color of the bikini the girl sleeping on the couch at Cannes had on (green), would be entered into a drawing to win a copy of Killed Ideas, a blurb-produced book highlighting fifty ideas that were never produced.

Now that you're all up to speed, we're pleased to announce Ryan Kiernan, a brand communications intern at 1-800 Flowers won the drawing. We;ll be sending him a copy of Killed Ideas soon

by Steve Hall    Jul- 2-09    
Topic: Announcements, Publishing

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

'Drinkspiration' iPhone App Gets Absolut's Fetch Back


Oh we really, really like this. Absolut has launched Drinkspiration, an iPhone app which makes drink suggestions based on mood, location, time of day, weather, liquor type (yes, they don't just limit it to vodka), drink color, shape of glass, type of venue and a whole lot more. You'll never order the same boring drink again.

Every drink the app suggests comes with a recipe so if you want something a bit too exotic for your neighborhood bartender, you can tell her how to make it.

more »

by Steve Hall    Jul- 2-09    
Topic: Brands, Good, Mobile/Wireless, Opinion, Tools

Tanqueray Causes Verbal Diarrhea


So Tanqueray is out with a new W + K Amsterdam-created campaign that includes TV and outdoor and in the TV spots we see just how much goes into Tanqueray and and how all that muchness translates into the making of really good cocktails that cause tickle fights in the mouth of a man meeting an ex-girlfriend in Paris along with other friends who are too cool to visit the Eiffel Tower, the Mona Lisa or the Art du Triumph (or however you spell that) and how that's all about resisting the simple because, well, they drank Tangueray which, for some reason, caused them to appear in a commercial that's actually quite beautiful but just can't stop talking about how the ingredients in Tanqueray change people's behaviors like the guy who sneaks his way backstage and causes reviewers of advertising to write the world's longest run on sentence just to further define the essence of the campiagn so everyone can fully understand it so that when they go to the liquor store for gin their only choice will be Tanqueray and the only thing they'll do after drinking Tanqueray is fly to Paris and not visit the Eiffel Tower, the Mona Lisa or the Art du Triumph and, oops, we already said that but we're running out of things to say about this commercial except to note that if they did a :60 of this commercial, we'd need to continue this article over at AdFreak, AgencySpy or Adland because we'd run out of space but oh wait that's stupid because you can't run out of space online because, well, it's not like offline media which has finite printed space but that no one reads anyway because old media is dying and new new media is where it's at which makes this entire statement moot so here we are back talking about that Tanqueray commercial that has such amazing ingredients that it makes people do strange things like visit Paris and not visit the Eiffel Tower, the Mona Lisa or the Art du Triumph and, oops, we already said that but we're running out of things to say about this commercial except to note's time to shut the fuck up about this fucking commercial.

by Steve Hall    Jul- 2-09    
Topic: Brands, Campaigns, Commercials, Creative Commentary, Outdoor

Featured FREE Resource: