So there were the ideas and then there was the book. Now there's the Killed Ideas People's Choice Award. After putting the vote to the people, which of the 50 contenders took home the prize? A very un-praise the lord-like website for Roots Church.
Of the work, we wrote, "Usually a church website screams 'Praise the lord! Come to Jesus! You are a sinner!" which can be a bit off putting to people who just want an hour of peace on a Sunday without all the fire and brimstone. The curch website communicates welcome over wrath. For those who don't believe church should rule your life, this church is on to something and is likely to gain more members than it scares away."
And with that, this concludes Killed Ideas Volume I. Yes, there will be a Volume II. It'll be a bit different and we'll be sure to let you know what it's all about when things are in place.
"We know you have a choice in airlines. Thanks for flying United." Dave Carroll acknowledges that choice and won't be flying United again anytime soon. He claims the airline broke his $3,500 Taylor guitar when he was on a trip with his band, Sons of Maxwell. For a year, Carroll attempted to get compensation but the airline refused.
So what did he do? He wrote a song called United Breaks Guitars. Actually, he wrote three songs. One's out. The second is in production and the third is on the way.
Yup. If you're a brand and you anger someone with an audience, there's no escape. We have no idea if United will notice or care about Carroll's efforts but we're happy to do our part educating brands about the power of the individual when handed the internet.
Yes, a company actually named itself KGB. Funny how the Russian government didn't tie up that URL long ago. Anyway, KGB is a mobile service that lets you text questions and get them answered by actual humans. Take that, Google SMS!
With actors Sean Gunn and Elizabeth Bogush fronting the campaign, the pair come to the rescue of farting college students and those curious about aardvark mascots. Yes, obscure is their specialty. And oddly amusing is the result.
Ever the mysterious one, AdWeak, has returned once again to tear apart the ad industry. Never heard of AdWeak? AdWeak was the George Parker of 2002. The AgencySpy with a heavy dose of insiderism. Adrants with far more imagination. AdWeak routinely skewered the industry with witty spoofs and The Onion-style reporting.
Which conferences will you be attending this summer? We'll be at Affiliate Summit East in New York August 9-11 and ad:tech Chicago September 1-2. Will we see you at either conference?
If you don't know anything about affiliate marketing, you should really consider attending this conference. A year or so ago, all we knew about affiliate marketing was that it had something to do with putting Amazon links on your website to get a share of revenue generated but anyone who bought something. Well, it's a whole lot more than that and there's a lot of manoy to be made for companies willing to put in the time and effort.
If you're looking for a broader view of online marketing spanning from demand generation to online metrics to social media to mobile to ecommerce to search to widgets, you should check out ad:tech. And who doesn't love a visit to Chicago's Navy Pier?
And our seriously geeky side also wants to check out the Gnomedex geekfest. We'll see if that fits into the schedule.
Social Media got you down? Confused by all the hype? Sick of "social media strategists" knocking on your door all day long? With the introduction of ViralHeat, you'll no longer have to deal with these bothersome headaches. Nope. For just $9.99 per month you'll get a full suite of tools to monitor and analyze all the social media bullshit swirling around the toilet of today's marketing cesspool.
- Like games? Check out Fngrz of Fury. It's got Juliette Lewis and lots of Kung Fu.
- Remember the book-promoting video in which a woman with breasts so large she needed a wheeled table to support them? Well here's another promotional video for the same book. This one's called Cocks Away and it's all about, yes, cock.
- Justin Timberlake will promote a line of fragrances but he won't put his own name on one. Why? "I don't know that I would be completely comfortable with a my-name fragrance. It feels like cheating, almost. It doesn't seem like you are creating anything," said the artist.
- LA-based independent creative agency David&Goliath has created a new website for Kia Soul. They say it's "immersive." Yea, we've never heard that term before either.
Here's the perfect tool for creating your next ad campaign. With a simple slider you can play around with the same ad so that it serves two purposes: to win awards or to follow strategy and build business. Seems you can't have both so you might as well have an easy way to modify the ad you sold to the client that actually works and the one you submit for that awrad you're so disparate for.
And who do we have to thank for this little piece of amazement? An awards organization, of course. Specifically, the Canadian Marketing Association Awards.
Give it a try and see what you can do with a FedEx ad.