Lopilato Gets Fruity, Gen Y Explained (Again), Bogusky Talks Social


- Random hot ad of the day with Argentinian actress, singer and model Luisana Lopilato

- All you ever wanted to know about Gen Y and why they're not victims of a coddled upbringing but victims of a poor economy.

- Check out this Huffington Post interview with Alex Bogusky during which he talks about the long term economic impact of social media on traditional media.

- Sounding quite a bit more blabble-mouthed than his "Beuller? Bueller?" days, Ben Stein is featured in a new commercial for online credit service FreeScore.

by Steve Hall    Jul-14-09    
Topic: Celebrity, Research, Social

Celebrities Hold Hands Up For Nelson Mandela Day


OK, fine. A Nelson Mandela Day in New York on July 18th can't really be a bad thing, right? After all, the dude did a lot in his lifetime to help a lot of people. Why not celebrate him? But why do we need a video with celebrities holding their hands up for two minutes as some almost Simon and Garfunkel-sounding dude whines about how wonderful the world would be if people just helped make peace on earth with their own two hands.

Oh wait, this is all a good thing, right? Sorry, let's start over.

more »

by Steve Hall    Jul-14-09    
Topic: Cause, Celebrity, Video

Little Debbie Gives Her Muffins to Interns


Step aside, cupcake fad. Little Debbie wants muffins to be the cool new snack. And what better way to achieve that than target a group just entering the workplace that hasn't yet been accosted by a cupcake-wielding geek. This summer Little Debbie will give out 200 sampler boxes of Little Debbie Muffins to interns across the country.

All a hungry intern has to do is take a picture of themselves holding a sign asking for muffins and send it in. Each day, 5-10 interns will be selected and sent a sampler box. They'll also be featured on Little Debbie's Intern Hero site.

We know there's a lot of you interns out there in the ad industry working hard for little or no money doing menial tasks your superiors feel is beneath them. And you're probably not getting a whole lotta love for your efforts but Little Debbie is there to help. So send your sign in and get your muffins.

by Steve Hall    Jul-14-09    
Topic: Promotions

Perez Hilton Promotes 'The Ugly Truth' on Twitter


What's a marketing campaign these days without a dollop up Twitter thrown in for good measure? A bad one if you ask any one of those self-style social media gurus. So it makes perfect sense that, yet again, something's being promoted on Twitter.

This time it's Perez Hilton doing the promoting and Sony Picture's The Ugly Truth getting the tweetlicious hype. According to BlogAds' Henry Copeland, whose company serves ads on perezhilton.com, "Readers will tweet their best dating advice to @uglytruthmovie. Their tweets will be featured on PerezHilton.com, where readers will rate the dating tips. The top 10 tips will be featured on the site this Friday. Perez is doing sponsored tweets (clearly marked) to promote the contest."

And yea, the movie's got a great update to the When Harry Met Sally orgasm seen. Except the orgasm isn't fake this time.

by Steve Hall    Jul-14-09    
Topic: Celebrity, Social

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Oh...My...God! Look At His Leads! They Are Soooo Hot!


Last month inbound marketing firm HubSpot won a New England Direct Marketing Association Gold B2B award for its You Oughta Know About Inbound Marketing video. Now the firm, which specializes in doing everything that makes people come to marketers versus the other way around, is out with another video.

Created by HubSot's Rebecca Corliss, the video is called Baby Got Leads, And, yes, it is a Sir Mix-A-Lot rif but this one's got Sir Convert-A-Lot who gets sprung about things like targeted landing pages, offers, indexable blogs, podcasts, forms and organic leads.

more »

by Steve Hall    Jul-14-09    
Topic: Brands, Creative Commentary, Good, Promotions, Video

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