Levi's Goes Forth, Toilet Taunts, Nissan Fails, Paddy Power Sexifies


- We really like this America-themed Levi's commercial, part of a recently launched Wieden + Kennedy-created campaign for the brand.

- Giant toilet mascot for Denver Water runs through a fountain and scares off kids. What has advertising come to?

- Someone spent a lot of time and effort to examine a Nissan Hypercube promotion in Canada during which the creators "took their hands off the wheel and major details were overlooked."

- Paddy Power Poker Pro Spray will make you very very sexay!

- Toshiba launched a series of Young & Rubicam Brands-created 'reality' webcasts in which two all-American towns: Boring, Oregon and Normal, Illinois will compete to see which town's residents can use Toshiba technology to become the more exciting place. Filming will take place with video postings on MySpace beginning Monday, July 27th.

- When we think of sneakers, we think of hyperdive-powered intergalactic space vehicles. Don't you? Well Under Armour does.

- There's a time and a place for humor.

by Steve Hall    Jul-17-09    
Topic: Brands, Campaigns, Guerilla

Would You Work on A Brand That Could Cause Death or Blindness?


Last month we mentioned former Y&R CD James Othmer would publish a new book in September entitled ADLAND: Searching for the Meaning of Life on a Branded Planet. Today he sent us a video he, along with Y&R Art Director Kleber Menezes and composer Joey Spallina, made which asks some very important questions about the kinds of accounts a person in the advertising business would choose to work on.

It's an insightful examination of how a person's personal beliefs and political affiliations can sometimes take a back seat to what's required of the person while at work.

by Steve Hall    Jul-17-09    
Topic: Video

Meatloaf Sings For A1


So A1 Steak Sauce is having a singing contest. People can submit videos of themselves singing about how much they love A1 Steak Sauce. Even Meatloaf (the singer, not the meat) is in on the act belting out his famous "I Would Do AnyThing For Love." ballad. Except, in this case, he'd do anything for A1.

It's sort of funny. But sad also. We'd love to see Meatloaf return to his Bat Out of Hell glory days but that sort of greatness usually only comes around just once so we'll just have to settle for an A1 commercial.

by Steve Hall    Jul-17-09    
Topic: Celebrity, Promotions, Social, Video

Durex Makes You Horny


To the tune of some strange ABBA cover a used Durex condom package floats past several people igniting their passion and magically putting them in the mood for some saucy action. Of course, the commercial ends with a scenario insuring Durex has covered all it's bases, sexually speaking.

by Steve Hall    Jul-17-09    

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