Aliens Have Arrived And They Are...Elephants?


Seriously? Seriously? There are still brands and agencies out there that still believe people exist in the world who can't see through their "32 hidden cameras," "hundreds of unsuspecting people," "accidental" camera pans over the promoted brand's outdoor billboard, lingering shots of said product, FTW lingo and...elephants who bungee jump out of a spaceship?

Oh wait, it's just a stupid YouTube video. Sorry. That makes everything OK.

by Steve Hall    Jul-20-09    
Topic: Strange, Video

Streets Attacked by Red, Green, Yellow Dancers


So how do you promote a dance festival? You wear silly costumes and stop traffic by dancing in the street. That's how. The festival is Woking Contemporary Dance Festival and the dance is called Traffic Light Dance Off.

Hmm. Sort of like Blue Man Group. Except not blue. And not as good. But still fun. Lethal Design + Branding organized the stunt.

by Steve Hall    Jul-20-09    
Topic: Guerilla

Batman and LendingTree Rescue Economy With Superheroes


Remember Batman? No, not the one played by the guy who became a YouTube sensation when he verbally assaulted a member of his film crew. No, not the one played by the one who used to be a doctor on ER. No, not the one who played Jim Morrison in the movie The Doors. No, not the one who play a stay at home dad in the movie Mr. Mom.

Nope. We're talking about the original TV Batman. He's still alive, by the way, in case you were wondering and his name is Adam West. And he's the voice behind this new Lending Tree campaign from Mullen. And in a nice nod to West's past gig as superhero-in-tights, he helps people discover their inner superhero so they can battle Wall Street and come to the rescue of today's biggest villain; the economy.

And in complete compliance with the National Center for the Equality of Racial Representation in Advertising, there's version featuring a white male, a black male and a woman. OK so they left out combos like black woman but NCERRA only requires a 75 percent compliance rate.

See the spots here and here.

by Steve Hall    Jul-20-09    
Topic: Campaigns, Commercials, Good

Scion Pixelates, G.I. Joe Elevates, Vogue Vacillates


- Scion is out with a new Brand Manifesto. It's "intended to inspire new youthful and creative trendleaders with its bold and edgy elements." There's Pixel Reveal, Speechifier, a TV spot and other elements.

- It's fake! It's fake! It's fake! Now that we have that out of the way, here's a promotion for the upcoming G.I. Joe movie. It's nothing like Demi Moore's G.I. Jane version.

- Vogue's ad page count isn't looking too good for September.

more »

by Steve Hall    Jul-20-09    
Topic: Campaigns, Video

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