As Zappos CEO Tony Hsieh wrote in a letter (below in full as well) to employees following the announcement Amazon would (from the press release) "acquire all of the outstanding shares and assume all outstanding options and warrants of Zappos in exchange for approximately 10 million shares of Amazon common stock, equal to approximately $807 million based on the average closing price for the 45 trading days ending July 17, 2009," it's really about the two companies sitting together in a tree like two lovebirds starting a relationship.
Yes, Amazon will now own the Las Vegas-based apparel and footwear retailer.
The LA-based denim brand Hudson Jeans has been infused with $30 million in capital from Fireman Capital Partners and has hired Mick Jagger and Jerry Hall's daughter, Geogia May Jagger to front the brand.
Hudson CEO Peter Kim said, "One of the key things the investment allows us to do is further the creative process. When Hudson was founded, the vision was to be the next great iconic brand. The investment brought us resources to take this business from where we are today to where we expect to be when we grow up."
The creation of the campaign was overseen by Lipman's David Lipman, a Hudson investor and partner at Fireman Capital. Mario Sorrenti photographed the campaign and styling was done by Camilla Nickerson.
- Boys "play war" in Matchbox campiagn. One dad isn't too pleased with the inappropriateness of it all.
- The Red Bull promotional display box. Pretty sweet.
- The top ten crudest headlines that prove you're a no-talent hack.
_ Agency Cherry and Cake created a video tribute to Michael Jackson to the tune of Thriller. Yup. Leave it to an agency to ride a meme.
Recently, 110 employees of El Segundo-based David&Goliath headed to the rooftop of their building to shoot an ad for their new Brave house ad campaign. All went well until three police cars appeared with officers telling the agency to shut down the shoot immediately.
It seems the multiple flashes and smoke effects were interfering with LAX air traffic control. The agency co-operated and shut down immediately. But not before getting enough shots to make this promotional ad for the agency.
Luckily, that head didn't come from one of the police officers.
To promote a line of Connie Carman- created Couture Planet handbags and accessories made from recycled newspapers, a group of creatives, Keith Lane, Deborah Hines and Frank Rapp put together a series of posters that celebrate the demise of the newspaper poke fun at Prada and call attention to Paris Hilton's apparent lack of readings skills.
You've seen them. The fake videos that attempt to pass themselves off as real all while minimizing the fact their just ads for brands. Some are stupid. Some are funny. Most are lame.
But they all have one thing in common. People who are seemingly incapable of holding a camera steady while filming the idiocy. Seriously. It's not that hard and you don't have to be a Hollywood DP to film something without the camera becoming possessed by an epileptic seizure.
Annoying and idiotic as the commonality is, it's never going to change. Why? Because if the camera remained on the video's primary subject, we'd get to see behind the curtain and the video would become even more obviously fake than it already is.
So here we have yet another shaky cam "viral video" selling some random energy drink.
There's advertising on rockets so why not on the moon? If Moon Publicity has its way, it'll use an army of small robots to create logos on the dusty surface of the moon which, presumably, will be visible from earth.
Now, instead of guys going all out to impress dates by professing their love with sky writing or blimp messaging, they can pay millions to have their message of love carved on the surface of the moon. Though we're thinking the lead time might result in certain professions of love becoming a bit out of date.
OK so the whole professing one's love to another on the moon is stupid but so is defacing the moon's surface with logos that will ruin its natural beauty. Did we say stupid? Yea, stupid.