So Tanqueray is out with a new W + K Amsterdam-created campaign that includes TV and outdoor and in the TV spots we see just how much goes into Tanqueray and and how all that muchness translates into the making of really good cocktails that cause tickle fights in the mouth of a man meeting an ex-girlfriend in Paris along with other friends who are too cool to visit the Eiffel Tower, the Mona Lisa or the Art du Triumph (or however you spell that) and how that's all about resisting the simple because, well, they drank Tangueray which, for some reason, caused them to appear in a commercial that's actually quite beautiful but just can't stop talking about how the ingredients in Tanqueray change people's behaviors like the guy who sneaks his way backstage and causes reviewers of advertising to write the world's longest run on sentence just to further define the essence of the campiagn so everyone can fully understand it so that when they go to the liquor store for gin their only choice will be Tanqueray and the only thing they'll do after drinking Tanqueray is fly to Paris and not visit the Eiffel Tower, the Mona Lisa or the Art du Triumph and, oops, we already said that but we're running out of things to say about this commercial except to note that if they did a :60 of this commercial, we'd need to continue this article over at AdFreak, AgencySpy or Adland because we'd run out of space but oh wait that's stupid because you can't run out of space online because, well, it's not like offline media which has finite printed space but that no one reads anyway because old media is dying and new new media is where it's at which makes this entire statement moot so here we are back talking about that Tanqueray commercial that has such amazing ingredients that it makes people do strange things like visit Paris and not visit the Eiffel Tower, the Mona Lisa or the Art du Triumph and, oops, we already said that but we're running out of things to say about this commercial except to note that...it's time to shut the fuck up about this fucking commercial.
Bob Garfield has never had kind words for what we do here at Adrants. And we've rarely had kind words for what the man does over at Advertising Age. But, he's been around forever and he deserves our respect. And he's going to get.
We're going to kindly mention he's out with his long-awaited new book, The Chaos Scenario. It's an expanded version of several essays he wrote a few decades ago (OK, years) about how the drastic changes in the media landscape are killing advertising as we know it. Or at least that's what everyone says it's about. We haven't read the thing yet.
The book will be out on Kindle in July and will release August 3 as a paperback. What, Bob, no hard cover?
Like Howard Stern used to intone "permanent record" as part of a shtick, Garfield, on the promotional site, intones, "The Powers That Be" as he refers to the shifting changes occurring with mass media.
So, like a dutiful advertising media outlet, we urge you to check out Bob's book and his website. We're sure you'll hurry back and let us know what you think.
So why is that non-U.S. based commercials are so much better/stranger/odder/funnier/quirkier? Hmm...oh yea. It's because they're "foreign." And there's that whole different culture thing. The altered sense of humor. Reference points are different. The environment is different. The language is different.
Or. Maybe they just make better commercials than we do. Or weirder ones.
This one's from DDB Stockholm and it's for McDonald's.
As if there aren't already enough pointlessly stupid Facebook applications already, Colle McVoy has launched yet another one for its client, Caribou Coffee. It's called Wild It Up (screenshots) and it lets you...yea..."wild up" any photo by adding goofy clip art.
So what's the point of it all? Supposedly, it will get people to try Caribou's eight new Wild Cooler drinks. And it just might work because all people have to do is print their wild'd up image and present it at any Caribou Coffee for a free drink.
Hmm. Sounds like a simple coupon would have been much easier and cheaper. Oh, OK, coupons are terribly boring and everyone just throws them away. So, yea, Facebook app!!!
If flying was actually this metaphysical, mundane details such as legroom and baggage check fees would be irrelevant. But, it's not and that's why this new work for Swiss Air leaves us with a big, "Huh?"
Created by Publicis Zurich, written and directed (and voiced) by Marc Forster ("Quantum of Solace," "Finding Neverland," "Monster's Ball") and edited by Cut + Run, the spot aims to describe "modern day travel via air.
Getting all power of the human spirit on us, Nike is out with Back Your Block, a $650,000 grant program developed to support local communities and schools and to "unlock the potential of young people through programs that focus on sport."
Social marketing (formerly youth marketing..but, ya know, they jumped on the bus just like everyone else) agency Mr. Youth, created the campaign website, a promotional video, blog outreach and activated an army of 250 Task Force influencers to pimp the effort buzz marketing-style.
One of the most interesting people I met at Cannes last week was Herve De Clerck, who runs Ad Forum and Act Responsible.
In this video he talks about how Ad Forum operates, and in great length about Act Responsible -- its humble roots out of the ashes of 9/11, and how it's pushing to do two interesting things:
o Encourage the advertising industry to contribute its talent to social and environmental causes
o Promote the work of those that do
"Every year we gather the work for social and environmental issues ... and every year, we put on an exhibition," he said. The exhibition was held with support from DraftFCB, on a sunny terrace alongside the Palais, where you could grab a coffee, check out the beach and stroll at leisure through a wide-open gallery of interactive and print-based cause work from around the world.
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