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Little Debbie Gives Her Muffins to Interns

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Step aside, cupcake fad. Little Debbie wants muffins to be the cool new snack. And what better way to achieve that than target a group just entering the workplace that hasn't yet been accosted by a cupcake-wielding geek. This summer Little Debbie will give out 200 sampler boxes of Little Debbie Muffins to interns across the country.

All a hungry intern has to do is take a picture of themselves holding a sign asking for muffins and send it in. Each day, 5-10 interns will be selected and sent a sampler box. They'll also be featured on Little Debbie's Intern Hero site.

We know there's a lot of you interns out there in the ad industry working hard for little or no money doing menial tasks your superiors feel is beneath them. And you're probably not getting a whole lotta love for your efforts but Little Debbie is there to help. So send your sign in and get your muffins.

by Steve Hall    Jul-14-09    
Topic: Promotions



Perez Hilton Promotes 'The Ugly Truth' on Twitter

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What's a marketing campaign these days without a dollop up Twitter thrown in for good measure? A bad one if you ask any one of those self-style social media gurus. So it makes perfect sense that, yet again, something's being promoted on Twitter.

This time it's Perez Hilton doing the promoting and Sony Picture's The Ugly Truth getting the tweetlicious hype. According to BlogAds' Henry Copeland, whose company serves ads on perezhilton.com, "Readers will tweet their best dating advice to @uglytruthmovie. Their tweets will be featured on PerezHilton.com, where readers will rate the dating tips. The top 10 tips will be featured on the site this Friday. Perez is doing sponsored tweets (clearly marked) to promote the contest."

And yea, the movie's got a great update to the When Harry Met Sally orgasm seen. Except the orgasm isn't fake this time.

by Steve Hall    Jul-14-09    
Topic: Celebrity, Social



Oh...My...God! Look At His Leads! They Are Soooo Hot!

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Last month inbound marketing firm HubSpot won a New England Direct Marketing Association Gold B2B award for its You Oughta Know About Inbound Marketing video. Now the firm, which specializes in doing everything that makes people come to marketers versus the other way around, is out with another video.

Created by HubSot's Rebecca Corliss, the video is called Baby Got Leads, And, yes, it is a Sir Mix-A-Lot rif but this one's got Sir Convert-A-Lot who gets sprung about things like targeted landing pages, offers, indexable blogs, podcasts, forms and organic leads.

more »

by Steve Hall    Jul-14-09    
Topic: Brands, Creative Commentary, Good, Promotions, Video



There Will Never be An iPhone Killer So Stop Trying, Marketers

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Oh please, LG (and every other non-Apple phone maker). No matter how hard you try, how cute you attempt to be, how heavily you promote the Verizon app store (or whatever it's called) or how cool you try to make your uncool phones, you will never be the iPhone.

Now don't get all pissy with us claiming we're an iPhone snob. We don't even own one (yet) and we know it's not perfect. But, please. Please just admit you will never have the iPhone's cool factor and for God's sake stop trying to convince us with silly ads that you are anything but a boring touchscreen iPhone knock off.

Especially with silly Sesame Street-style silliness.

by Steve Hall    Jul-13-09    
Topic: Bad, Commercials, Creative Commentary



Finally! A Better Way to Manage Facebook Friends

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Don't you wish you could do something more with your friends on Facebook that poke them, tag them or comment on their status updates? Well, thanks to the Deep Focus-created Facebook app Make A Friend Famous, now you can.

The application is a Fan page-based contest whereby friends take on the roles of Entourage's E and Vince and manage themselves to the top. People vote for the best client/ manager team and the winners get to appear on a billboard in LA and an all-expenses-paid trip to go see it.

Now stop working and go pretend you're E or Vince.

by Steve Hall    Jul-13-09    
Topic: Cable, Games, Good, Promotions, Social



Concept Behind Duffy's Diet Coke Ad Revealed

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Ever wonder where the idea came from for the Duffy Diet Coke commercial in which the singer leaves the stage, grabs a Diet Coke, hops on a bike, sings, rides through a grocery store and then returns to the stage?

Now we know.

by Steve Hall    Jul-13-09    
Topic: Brands, Celebrity, Strange, Video



Forgotten Stepchild Gets :15 of Fame

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Station IDs and promotional videos don't get much mention around here. Mostly because they, technically, aren't ads. But their job is quite similar to an ad: to get people to watch a particular show.

So here's one called Fight or Flight for Fuel TV created by Santa Monica-based Elastic. It's just the slap-you-in-the-face wake up call we all need on a Monday morning.

by Steve Hall    Jul-13-09    
Topic: Cable, Good, Video



Killed Ideas Announces People's Choice Award

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So there were the ideas and then there was the book. Now there's the Killed Ideas People's Choice Award. After putting the vote to the people, which of the 50 contenders took home the prize? A very un-praise the lord-like website for Roots Church.

Of the work, we wrote, "Usually a church website screams 'Praise the lord! Come to Jesus! You are a sinner!" which can be a bit off putting to people who just want an hour of peace on a Sunday without all the fire and brimstone. The curch website communicates welcome over wrath. For those who don't believe church should rule your life, this church is on to something and is likely to gain more members than it scares away."

And with that, this concludes Killed Ideas Volume I. Yes, there will be a Volume II. It'll be a bit different and we'll be sure to let you know what it's all about when things are in place.

by Steve Hall    Jul-10-09    
Topic: Industry Events



Musician Slams United Airlines For Breaking His Guitar

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"We know you have a choice in airlines. Thanks for flying United." Dave Carroll acknowledges that choice and won't be flying United again anytime soon. He claims the airline broke his $3,500 Taylor guitar when he was on a trip with his band, Sons of Maxwell. For a year, Carroll attempted to get compensation but the airline refused.

So what did he do? He wrote a song called United Breaks Guitars. Actually, he wrote three songs. One's out. The second is in production and the third is on the way.

Yup. If you're a brand and you anger someone with an audience, there's no escape. We have no idea if United will notice or care about Carroll's efforts but we're happy to do our part educating brands about the power of the individual when handed the internet.

by Steve Hall    Jul-10-09    
Topic: Social



KGB Solves Brain Fart Mystery

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Yes, a company actually named itself KGB. Funny how the Russian government didn't tie up that URL long ago. Anyway, KGB is a mobile service that lets you text questions and get them answered by actual humans. Take that, Google SMS!

With actors Sean Gunn and Elizabeth Bogush fronting the campaign, the pair come to the rescue of farting college students and those curious about aardvark mascots. Yes, obscure is their specialty. And oddly amusing is the result.

by Steve Hall    Jul-10-09    




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