Mick Jagger's Daughter New Face of Hudson Jeans

The LA-based denim brand Hudson Jeans has been infused with $30 million in capital from Fireman Capital Partners and has hired Mick Jagger and Jerry Hall's daughter, Geogia May Jagger to front the brand.

Hudson CEO Peter Kim said, "One of the key things the investment allows us to do is further the creative process. When Hudson was founded, the vision was to be the next great iconic brand. The investment brought us resources to take this business from where we are today to where we expect to be when we grow up."

The creation of the campaign was overseen by Lipman's David Lipman, a Hudson investor and partner at Fireman Capital. Mario Sorrenti photographed the campaign and styling was done by Camilla Nickerson.