Some Campaigns Conceptualize Themselves
Ice cream excites people. Cake excites people. So why over think an ad concept that's trying to ride those two pieces of knowledge? Cliff Freeman & Partners didn't when they created this :15 for Baskin-Robbins featuring the "Ice Cream and Cake" song by Miami-based DJ crew the Buckwheat Boyz, also famous for their hit song "Peanut Butter Jelly Time."
See? Sometimes simplicity just works.