Some Things Are Better Left Unseen


We really don't need to be reminded what emanates from the rear end's of others but Chinese air freshener TianTian is making it impossible to ignore with a new campaign that brings the formerly silent but deadly to the three dimensional forefront.

Oh yes, that really is a 3D representation of a fart you see coming out of that guys ass. This is just too much to take. No longer will we be able to commute without visualizing a 3D fart coming out of everyone's ass. Thanks a lot TianTian.

by Steve Hall    Aug- 3-09    
Topic: Campaigns, Strange

Ever Wonder Which Ads Are Converting? Wonder No More


Because sometimes serious news can be useful, we're happy to inform you search ad network Looksmart, is out with SmartRotation, a cost-per-action (CPA) tool that automatically serves the best-performing ad creative in an ad group based on conversion data from a tracking pixel. The new tool, part of LookSmart's ad rotation, allows advertisers to optimize campaigns by conversion events like sales, sign-ups, downloads, and registrations to drive higher performance.

"It doesn't matter how many clicks you have if it doesn't convert", said Michael Schoen, Vice President and General Manager of Advertising Platforms at LookSmart. "While other platforms only offer even ad rotation or optimization by click-through rate (CTR), LookSmart's SmartRotation analyzes conversion rates and serves the best-converting ad creative, giving advertisers a better rate of return on their search investment."

See? Now don't you think that will make your job a lot easier when your boss asks you which ads are converting the best?

by Steve Hall    Aug- 3-09    
Topic: Online, Tools

Tap, Take, Twitter. It's the New New Thing


If you like websites where random statements float by and change when you click on them, you might like this promotional site for a new camera which will be released August 13. On the site, called Tap and Take, you can ply around with the statements as they move about the screen. You can also add your own statements to he site which can then appear as Tweets of Facebook status updates.

Way to get the word out, social media geniuses.

by Steve Hall    Aug- 3-09    
Topic: Online, Social

Kid Picks Nose, Lessons in Social Media

- Kid makes flu commercial for contest. Think he saw the Seinfeld episode?

- So here's the third Westwood College promotional video. Hold onto that sign, dude.

- Lessons in social media management. Which sort of used to be known as public relations.

by Steve Hall    Aug- 3-09    
Topic: Social

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Yet Another Informercial Laden With Double Meaning


Seriously? Seriously?? The product in this infomercial, Shake Weight, should have been named How to More Vigorously Pleasure Your Man. Watch this infomercial and you'll know exactly why we feel that way.

OK, see? Are we right or what?

by Steve Hall    Aug- 3-09    
Topic: Commercials, Strange

You Want to What on A Monday Morning?


Getting picked up by smarmy French guys with cheesy pick lines isn't exactly the thing one really wants to deal with on a Monday morning but, hey, like just about everything else these days, there's an app for that. And it's a branded app. Hence, we write about it to fulfill our duty to you loyal readers. Aren't we special?

So Hardee's - excuse us - Le Hardee's is out with Parisian Pick Up Tool, an app for "young hungry guys" which helps them pick up girls, insult their friends and, yes, ask for a discount at Hardee's...all in French.

Users can select their favorite French mouth image, select a message, and then hold the screen over their mouths to deliver it with a swarthy French accent or in perfect French with subtitles. The app also has coupon that can be used in-store.

We have LA's 72andSunday to thank for this Monday morning slap in the face.

by Steve Hall    Aug- 3-09    
Topic: Mobile/Wireless

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