Hmm. This new Absolut commercial from TBWA\Chiat|Day called Anthem makes one yearn for the glorious days of the long-running and simply beautiful print campiagn that was the cornerstone of the brand for so long. Now we have all manner of over-production to convince us "doing things differently leads to something exceptional...in an Absolut world."
Well, first of all, doing things differently is no guarantee of an exceptional results. And wasn't this Apple's deal? Remember Think Different? And how about in the real world. Don't we want exceptional things to happen in the real world and not cocooned about in some marketer-created dream world?
Ok so we are way over analyzing things here. But we still yearn for the "absolute simplicity" of Absolut's yesteryear.
If you're a sucker for heartstring-pulling yearnings of love, you just might like this videhttp://www.findlittlefeather.com/o from the band One Eskimo in which Little Feather and One eskimO lead a pleasant life in an igloo...until the evil Mr. Top Hat breaks the igloo in two separating the two lovers from one another and takes Little Feather.
One eskimO sets out on a journey with his friends to find his love as we listen to the band play quest-worthy music.
By visiting Little Feather fans can join One eskimO and his friends on a quest to track down his lost love. Users are confronted with a series of challenges and games set by Mr. Top Hat, which they have to overcome if they ever want One eskmiO to see Little Feather again. Each game corresponds to major plot points from the animations themselves and employs the same unique look and feel.
Go ahead. Feel the love on a Wednesday morning.
In case you were wondering, the Miley Cyrus machine is alive and well. While we'd have to query a bunch of 12 year old girls to know for sure, it seems Miley is on her way to convincing kids it's (shudder) cool to buy clothes at Walmart. Out with her new line of clothing from Max Azria, Miley talks about what clothing means to her and what it was like to work with designer Max Azria.
While far from sluterrific Britney Spears-inspired fashion, Miley says, "This line has inspired me to take chances with what I wear a little bit more."
Ooo. Risky. But moms will be happy there's no belly shirts in this line of clothing.
Not because the animal lovers don't like them being used in commercials but, rather, because they are overused and the concepts are increasingly lame, we feel all primates should be banned from advertising. Yes, CareerBuilder, you heard us right. The chimpanzee thing is over. Dead. Done.
And that's made crystal clear in this new Sansung Solstice commercial featuring Ozzy Osbourne and, yes, a band of chimpanzees. Or is it monkeys? We can never tell the difference.
So Ozzy's getting atour of the Samsung facility and is shown the new phone. He drops a lame line about how cool Samsung is. He drops the F bomb (real surprise there) and he gets a text asking if he'd like to be in a new band...formed by the aforementioned chimps.
Lame. Lame. Lame.
And doesn't Samsung know the Solstice is a car? Oh wait. Not for much longer.
This is what being eco-friendly has come to. Urging people to pee while taking a shower. Yes, it's true. There's really nothing else to say about this Brazilian effort to save water by not having to flush the toilet.
Only in the advertising business can the lowly function of internship be passed off as semi-glorious. Well, either that or these Crispin Porter + Bogusky interns are the best out there. After all, how many interns go to the trouble of created a four minute video to rap about how great (bad) it is to work at an agency? Can't count to five, yet? Right.
We like the effort. Our favorite line in the song? "Hey girl jump on my intertia and I'll give you a ride." Yup. Even in an intern video there's sexual overtones. Well, this is advertising, right?