'Perfect Day' Yields Less-than-Perfect Piece


Peugeot puts the pedal to the melodrama in "Perfect Day," a frosty but soft piece for its Crossover 3008 with Grip Control Technology. (We're not really sure what that is but if it aids in the creation of perfect vinyls in the sand, then hey, why not.)

The ad wraps up with the words "NEW TECHNOLOGY. NEW RESPONSABILITY." Props for the minimalist take, but that idea probably could've been delivered with a pinch more grace and the CAPS LOCK light off. Also, not sure where this will air, but "responsibility" is spelled like so when written in English (as opposed to "responsabilite" in French). Easy mistake to make, but somebody should've been watching out; to English-speaking audiences, it looks clumsy.

more »

by Angela Natividad    Aug-19-09    
Topic: Bad, Campaigns, Commercials

Even in Death, Obama Girl Remains Selflessly Political


In what could, for some, be considered poetic justice, Barely Political contributes to the untimely-yet-prolonged death of its charmingest Frankenstein Monster: Obama Girl.

Amidst a campy new jingle and some ass-wiggling with a faux Republican, a reluctant Obama Girl -- recently informed that she's cheated vindictive Death -- is thrown into a wall of knives. The resulting perversion of a quaint Victorian pastime gives her the chance to perform something most actors salivate for: a death scene.

The chill demeanour she maintains, even as life leaks unconvincingly out of her sternum, is a tribute to our casually jaded generation. She even gets a dandy little healthcare message in.

more »

:30 SECONDS Brings Ad Agency Vapidity to Australian TV


Inspired, I guess, by the unconditional love Mad Men receives from doting ad creatives, Australian network The Comedy Channel is launching a tongue-in-cheek ad drama called :30 SECONDS.

The show takes place in the present, not the past, which means that while lots of douchey Don Draper types still abound, you also suffer the loss of gratuitous smoking, for which much platinum blonde and gratuitous hipster rumpled-shirtiness is expected to compensate.

Palatable and time-wastey. See McBaney, Martin, Marion, Brooker, Barbara, and Sumo. Also see the print pieces, outfitted with irreverent quotage and shiny creatives.

The campaign, by Sydney's Three Drunk Monkeys, launches August 22; the show itself debuts September 7, 8:30 PM.

by Angela Natividad    Aug-19-09    
Topic: Campaigns, Poster, Television

Levi's Panders to Frat Heads with American Mockumentaries


Taking a break from its role as ad land's mouthpiece for the American adolescent's collective wet dream, Levi's partnered with Break to bring forth "Stories of a New America."

This is supposed to be the more relatable version of its frontiersy-sounding "Go forth" campaign. Hit a point on a rust-coloured US map to watch, oddly enough, mockumentaries of American pastimes.

There's currently only one pinpoint, a video for the "Manhattan Beach Six Man Volleyball Tournament." Composed of co-ed teams playing volleyball in costume, the California (?) based pseudo-event is supported by inspired quotes like "this is the one setting where people can get away with wearing as least as possible."

And of course you have guys dressed like Smurfs. Just think of the whole thing as a less interesting version of ING's Bay to Breakers, populated with characters from The Hills.

by Angela Natividad    Aug-19-09    
Topic: Brands, Campaigns, Online, Video, Worst

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

Featured FREE Resource: