Australia's ANZ Small Business tapped M&C Saatchi to develop an ad both funny and sympathetic to its target demo: small business owners.
That doesn't sound like tons of fun, so we didn't expect it to be, especially when we saw the length of the clip: 1:40? And in sepia? Why not force our eyes open with steel rods, too?
The spot itself starts out innocuously enough: a suited man is walking down the street, somebody calls his name: "Jack!" He starts to run. As the spot progresses, the variety of people -- butchers, mechanics, a Chinese restaurant owner -- that catch sight of him and give chase increases, adding to the dramatic tension and making way for a few semi-amusing stunt scenes. You lazily wonder what the punchline is.
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Speaking of MySpace, the hot mess at left was recently rejected by the social networking site for being too sexually explicit.
The ad is part of a campaign, "Hottest Body in the World," for Parfums de Coeur's new men's fragrance, Body Heat. It's a contest where users turn in photos, the hottest of which will be used on a Hollywood billboard. (The winner also gets $10,000.)
Featured prominently at center is a screenshot from a :30 commercial that will run across Fox TV stations and on Facebook. It depicts a shirtless man and some hot fawning ... fawns, one of which is edging down toward his waist.
Dot Box, which originated the idea, called the MySpace rejection an "odd development considering MySpace's less-than-prudish reputation."
But we're kinda with @RGA on this one:
Was this ad too hot for MySpace [dramatic pause, raised eyebrow]...or was it not trashy + poorly designed enough?
One ... two ... three ...
Discuss.
How completely insane. Here is a series of videos that purport to teach you how various indie emo hipster-looking people achieve their MySpace profile pic angles.
Sounds innocuous enough. Even seems to promise a spirited joke or two: how does the Crooked Bathed-in-Light guy get his gooseneck lamp to cast just right?
Click on one to view the how-to. What you discover is that each person, or group, is actually a disfigured or terrifying zombie/witch/monster thing. Then you're walked pragmatically through the process of how they covered blemishes and used various cheats on their cameras to make themselves as MySpace-worthy (and, uh, human-looking) as possible.
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- Prior to the premier, Mad Men season 3 leaks on iTunes just long enough for a bunch of madcap bloggers to publish stuff like this.
- Social media cool-kid Jeremiah Owyang leaves Forrester, calls his time there "a grand adventure!"
- Defending the PR merits of the Flip camera. (Via.)
- Back to '69 with the Gap, on all your social media platforms (even iPhone!), courtesy of AKQA.
- ...and after Juno, Diablo Cody gives us an exorcist man-eating queen bee. With requisite dorky hot friend.
- Grey: wedding football and the Phantom. (Via.)
