Get Your Party Pants On; ad:tech Chicago's Just Hours Away


For those of you that value conferences for the "networking," ad:tech Chicago's opening night party kicks off at 8PM on Tuesday.

It happens at Enclave, which you probably remember from last year. From 8-10 there'll be open bar and hors d'oeuvres -- usually tasty but scarce; I stand by the kitchen entry for just this reason. From 10-11, it's a cash bar, which is your cue to exit stage left and go find a good jazz club anyway. That's what Chicago's really about,* and boy will that SEO guru think you're cultured!

Good news: sporting your ad:tech badge grants you free entry. Register before September 1 for a free expo hall pass. And if you want to know where Enclave is, it's at 220 W. Chicago Ave -- right between N. Franklin and N. Wells.

See you by the kitchen.

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by Angela Natividad    Aug-31-09    
Topic: Industry Events

Guy Proposes to Girlfriend with Online 'Engagement' Ad.


Impressive if a little in-your-face. With help from SheKnows, Deep Focus and VideoEgg, NYC-based creative producer Fred Ehrhard used video banner ads, a Diggable top-10 list and Twitter hashtags to convince his girlfriend to marry him.

In the event that you want to help the stalwart Fred along, use the hashtag #sayyesD to tell Delila, the girl in question, why she should weld her life to his FOREVAH. Handy-dandy twitter search, however, has informed us that she's accepted, so now y'all can stop stressing about the additional work that's been imposed on the hive mind.

Wondering if this is the last we'll hear about Delila and Fred. Probably not. We can see the Caturday headlines now: IM IN UR SOCNETS, ARRANGING UR MARRIAGE!

by Angela Natividad    Aug-31-09    
Topic: Online, Strange, Trends and Culture

Levi's Stops Costumed Volleyball Antics to Honor Sen. Kennedy


Adrants reader Gareth sent over Levi's tribute to Senator Edward Kennedy. It appeared in the Sunday editions of the Times and the Globe and sports a rambling and whimsical quote from the Sen. ("The work goes on, the cause endures, the hope still lives, and the dream shall never die"), then a message from Levi's itself: "Let us continue his legacy of faith in the people and faith in the work that has yet to be done."

Wordy but loaded with gravity. We like that it remains sparing and casual; apart from the text, a hand-sketched version of the Levi's logo appears over its current tagline: "Go forth," part of a campaign primarily targeted to meatheads at uni.

The ad reminds us of Kenneth Cole's "Different Shoes" campaign, and it's a wonder to us that KC hasn't seized this opportunity to add Kennedy to its list of creative-friendly quotables.

It could just be that we didn't look hard enough though, so if we're wrong, send that bad-boy over.

by Angela Natividad    Aug-31-09    
Topic: Brands, Campaigns, Magazine, Newspaper, Trends and Culture

Thriller Flashmob Does Trafalgar on MJ's 51st


All the fun coordinated playtime stuff happens on Trafalgar Square. It gets Beatles karaoke (courtesy of T-Mobile!), it gets turfed, and on Saturday it hosted the largest-ever flashmob to dance to Thriller in tandem.

The event was organized on Facebook and Twitter to celebrate the King of Pop's 51st birthday. The video makes it all feel frenetic and cumbersome, but hey, whaddaya want, it's a bunch of fans on a mission.

Speaking of fans on a mission, remember that one time a sadistic jailer forced 1500 inmates at a Cebu prison to dance to Thriller? Oh, MJ, you impacted the world in ways you probably never imagined.

by Angela Natividad    Aug-31-09    
Topic: Celebrity, Guerilla

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This Season's Trend in Gamer Marketing? Necromancy.


A spankin' new ad for Beatles Rock Band features the Fab Four alive and well, loitering with fans on Abbey Road. There's even an almost-convincingly-cut scene of George Harrison strumming alongside a kid with a Rock Band guitar.

The frothy setting -- utterly devoid of the angst that made them not-a-band-anymore -- melts into animated versions of the Beatles themselves, beating their instruments over the coloured Rock Band bars that tell you what string to hit. Song featured in the ad is Come Together off their Abbey Road album.

No strong feelings of disdain here; it's certainly a lot less callous than that one time Saatchi used All You Need is Love to sell diapers or the time Ben & Jerry's distilled the spirit of John Lennon in a hippie ice cream.

Oddly -- and we might change our minds about this later -- the ad made the notion of bringing the Beatles back as an animated pleasure-band a lot less traumatizing than watching a stilted cartoon Kurt Cobain play marionette for Guitar Hero. It's cheesy, sure, but it could have been a trainwreck.

Identity of the agency behind the ad remains a mystery for now. Word has it there'll be a reveal after the game comes out. Anyway, whoever you are, nice job; we'd be liars if we said the work lacked charm.

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Captain Morgan Calling, Bumping Business Cards, BBDO Loses Chrysler


- BBDO loses the Chrysler biz-nass. Read the detailed sitch and the straight-up tear.

- Political sand artist wins Ukraine's version of America's Got Talent. People in audience cry.

- iPhone users, Bump your way out of business card purgatory.

- Twitter penetrates network TV. (*sigh*) Via Make the Logo Bigger.

- New Bogusky/Winsor propaganda: Baked-In: The Power of Aligning Marketing & Product Innovation.

- hipsters out, loses mind.

- "People with hangovers love Captain Morgan."

- Bloggers talk crowdsourcing on the BeanCast.

by Angela Natividad    Aug-31-09    
Topic: Brands

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