Discover Gives Cash Back, Advocates Buying More
...I guess that makes sense, although the five spots featured for Discover's new "Get Back" campaign do occasionally, if feebly, try suggesting you can also "get back" buddy time and family time and youth.
But this really all just comes down to buy more shit.
By the nonetheless well-meaning folks at The Martin Agency. The brand isn't strong in the first place; it's only natural that the message be blurry in equal measure.