Levi's Stops Costumed Volleyball Antics to Honor Sen. Kennedy
Adrants reader Gareth sent over Levi's tribute to Senator Edward Kennedy. It appeared in the Sunday editions of the Times and the Globe and sports a rambling and whimsical quote from the Sen. ("The work goes on, the cause endures, the hope still lives, and the dream shall never die"), then a message from Levi's itself: "Let us continue his legacy of faith in the people and faith in the work that has yet to be done."
Wordy but loaded with gravity. We like that it remains sparing and casual; apart from the text, a hand-sketched version of the Levi's logo appears over its current tagline: "Go forth," part of a campaign primarily targeted to meatheads at uni.
The ad reminds us of Kenneth Cole's "Different Shoes" campaign, and it's a wonder to us that KC hasn't seized this opportunity to add Kennedy to its list of creative-friendly quotables.
It could just be that we didn't look hard enough though, so if we're wrong, send that bad-boy over.