As they should. Getting caught up in the spec ad hoopla earlier, we linked to a 9/11 themed campaign done by DDB Brazil on Ads Of The World via Agency Spy. Alan Wolk via Twitter then tipped me off to the official response (after the jump).
Lest I get AdRants in any trouble over a previous incident involving a submitted ad, ahem, this shit goes on all the time at a few specific sites and nobody does anything about it. Sure seems like WWF would be able to sue in this case, because what applies to one ad blog applies to all.
But this isn't about spec work per se.
I admit it: I was eavesdropping.
Me and a crew of other bloggers invaded the press room early today. We were setting up our things, chatting about nothing, when I overheard something really interesting.
I looked up just as the guy was finishing his surmise: "In the future," he was saying, "I think people are going to wonder what the need was for keyboards. Or why we needed dial-up to access the internet. It will be free, and everywhere, like air."
This struck me as simple but inspired. I put my glasses on, checked out his tag: Rishad Tobaccowala, CEO, Denuo. It hits me: Hey! This is the guy who's doing the first keynote!
So I sit and futz with my thumbs for awhile, and finally I get up and walk over.
The Chicago ad:tech conference is always much smaller than the coastal behemoths New York and San Francisco but the "windy" city (which, by the way didn't get it's name from the wind , rather the "windy" politicians) has its charms. The river. Navy Pier. Lake Michigan. And a conference setting that's manageable.
As always, the exhibit hall is where a lot of the action is. Where the conversation occurs. Where old acquaintances are rekindled. Where you can hear your share of elevator pitches. And where booth babes pimp products. Hey, it's an ad conference. These things happen.
Check out the pictures here.
- Fuel loses fuel.
- MCD gives those hardworking kids a day off in the city.
- Well, that didn't take long. Long live Teddy's dead legs.
- Fake WWF campaign lands just in time for 9/11!
- Where the white women at?
From the People For the Ethical Cashing of Checks files...
Looks like Naomi won't be invited for that PETA calendar shoot in 2010. Hey man, long as that shit clears. (Via.)
We all want to sell the world. A new doc out takes a look at the iconic "Guerilla Heroico" y'all know and love, Che Guevara for the new kids, and, which most of advertising has exploited quite nicely. With takes from people like Antonio Banderas, director Trisha Ziff takes a look at the origins of the initially copyright free image that now sells everything from Hope to coffee mugs. (Below.)
Cat, nipped? Unwanted teen cat pregnancies are nothing to joke about. The shame of having to raise a litter as a single mom can be overwhelming, and kitten mittens* is not enough. Won't you please help? Agency Erwin-Penland is with a new integrated Humane Society campaign that incorporates traditional media with digital and extensive out-of-home initiatives (cut-outs of cats throughout downtown Greenville, etc). So where's the work you say? We wanna show you, but they didn't send us** anything except the website with animated kitty page takeover.***
*Shameless attempt to work this clip in.
**Shameless attempt to work in a mention re: the ongoing problem with PR releases and basic shit like including the ad agency's url. Hard to give a shop love when you't include a link.
***Kitty Page Takeover plays two shows this week in Greenvilee btw. I KID.
Well, you never heard of Danish agency We Love People until now but they've done one thing nobody in the industry has that we know of: Run a TV spot for themselves on national TV. Desperate move or why didn't I think of that headslap? It's not that the spot is memorable (below). At most, it's thoroughly generic, safe and disposable, like the majority of consumer advertising here. But it is notable for the self-promo move, something that raises another issue with the industry here.
How long before American shops start advertising themselves that directly? The unwritten rule is/was that the work you do is your calling card. No agency would've left any type of signature on the work. But, times be changing and all, and maybe this is what small - mid shops have to start doing. An earlier tourist campaign by Red Tettemer included their name in the credits. Small move to test the waters perhaps.
Hey, I'm trying to sex this stuff up, gimmee a break. It may not be as thrilling as Steve's AdTech booth babe pics, but this new campaign for the Aspen Skiing Co. that got sent in here seems to have an identity crisis. Maybe because the article is full of target-rich marketing speak. (Maybe because I'm also killing time until Steve's pics get posted.) Is it geared towards locals, or, everyone looking for a great ski vacation, or, people who are feeling the crunch, or... I'm not sure. "The new ads strive to get across the idea that people need to "reward" themselves during the recession" Hmmm.
Polygons per krundle people. Pick a sterotype and it's all her, here. Texas' own Beef and Sage created this trailer for the soon to be released gaming title Serious Sam HD from Croatia's own Croteam. They also have another version of this spot which will be released when this thread hits 100 comments. Won't you please help? (Below.) If you need to cleanse the palette, there's this real trailer too.
Who says your local government-funded automaker doesn't know how to blow your cash. Sure the economy affects everyone in time like these, but I suppose Cadillac is one of those brands that never gave a shit about how the economy was doing. Nor their drivers. Like any other high-end brand, if you can afford to drive one, you 're probably doing okay anyway. Which is a long way of saying I always hated car companies who run extravagant spots... in times like these. But I really like this one. (Below.) Taking a few cues from Colonel Steve Austin (YouTube it, youngins), Cadillac CTS Coupé mimics a NASA launch on the ground with some slick slickness and a nice space > Earth contour night vision inspired finish. Oh, the song? Lemon Jelly's "Space Walk."
Now, let's all go help Chrysler grab strife and do something as cool.