The American Apparel AD the UK Doesn't Want You to See!

Detail-from-the-American--001.jpg

What would a week of controversial ads be with a little Dov love. The UK's Vice magazine ran an American Apparel ad on its back cover which one, repeat, one reader was offended over. The country's Advertising Standards Authority then responded by banning the ad. Even though the model was 23-years old, the sexually suggestive nature of the ad was deemed too much. AA's British operations manager Brent Chase:

"Our models are real girls who are often employees or friends of the company. They do their own hair and makeup and aren't Photoshopped. From time to time people are made uncomfortable by this, and it occasionally causes an unfortunate reaction."

more »

by Bill Green    Sep- 4-09    
Topic: Magazine



DDB and Bud Light Want You to Take It in the Can

BUD-LIGHT-CAN.png

Sorry, I meant take it home. In cans. When it comes to submissions, nobody works harder than AdRants at getting them all in. Speaking of! In a DDB Chicago spot that slams your head against the headboard non-stop, pounding you into submission until it finishes a mere :60 seconds later, Bud Light Lime Flavored Beer really drives it home that you can get it in the can. (After the jump.)

Can't wait for the 12-pack spot: "God, it's so big."

more »

by Bill Green    Sep- 4-09    
Topic: Commercials



Cisco to Re:Birth Films: Welcome to the Legal Network

cisco-rebirth-films.png

Spec work with brand logos goes without saying. Everyone does it. Cisco Systems however didn't appreciate the recent Re:Birth Films' Creation Begins campaign and asked the shop to remove its logo from the work. (Clip below.) While you might sympathize with any shop that's just trying to build its portfolio/reel and gets caught like this, it's no longer enough to say well, it was only a spec campaign on our site, especially if they have licensing arrangements in place with agencies re: copyrighted material (songs, specific actors, etc.)

more »

by Bill Green    Sep- 4-09    
Topic: Agencies, Campaigns



Elmex Toothpaste Helps Fight Cavities By Promoting Cavities

elmex%2072.jpg

Shalmor Avnon Amichay/Y&R Interactive in Tel Aviv did this bus promotion where 600,000 tickets were given out with teeth artwork on one side. As each rider takes a trip, the card is punched and voila: You have a growing number of cavities. Hmmm. One of those things that looks cool until you realize, do I really need to see a... growing number of cavaties? No, it's okay. You know the answer.

by Bill Green    Sep- 4-09    
Topic: Specialty



Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

New Yorkers, Bagging Kenny Cole, and Party Pic Greatness

- Ken Cole. Patriot.

- Jetpacks still not quitting.

- All black ads look alike.

- New Yorkers shooting New Yorkers.

more »

by Bill Green    Sep- 4-09    
Topic: Brands, Guerilla, Specialty



An Hour Went BY--Must Be WWF DDB 9/11 Ad Update Time

104125-WWF_LARGE.jpg

He-said, she-said now officially out of control as ad blogs jockey for credit on who broke what when. Read the latest update that includes the statement from WWF on AdWeek. Plus, check out Ad Age's article with a great response from Ken Wheaton in the comments.

We're confusing the issue here by focusing just on timelines though, or DDB and their creatives, or what WWF knew and what they knew and when they didn't know it. There are a lot of factors at work. (Blaming creatives who support scam is like, well, pick your metaphor: A shark for being a shark, a perv for hanging around MySpace, etc.)

more »

by Bill Green    Sep- 4-09    
Topic: Creative Commentary



Ron Jeremy Has Reptile Dysfunction?

bigalis.png

Who says we don't cover all the groundbreaking campaigns. Before you ask what the hell is this doing here, consider for a second that when it comes to these types of ads, wouldn't you rather see Ron Jeremy in a gator costume during a halftime Super Bowl commercial than your parents in separate bathtubs overlooking the water? Yeah, you would. Like most people in porn, he's the celebrity you can't really admit you know publicly... much. It's also because companies like Bigralis are not FDA approved that they can go humorous and cut to the chase. Viagra et al need to adhere to a ton of guidelines concerning messaging. (Commercial below.)

more »

by Bill Green    Sep- 4-09    
Topic: Commercials



Why Not Cleanse the 9/11 Palette With a Little AIDS-Stricken Hitler?

Hitler-aids.png

Talk about a headline. What's better than AIDS? Getting screwed by an infamous world leader of course. George Parker has a campaign from Germany called AIDS is a mass murderer from Regenbogen e.V. in conjunction with German agency das comitee. Hitler, Saddam Hussein and Joseph Stalin stand at the ready to service the people. (Ouch.) It rivals the DDB 9/11 party going on for shock value, that's for sure--and it's just as misguided, falling into the same cliched trap. (NSFW clip after the jump.)

more »

by Bill Green    Sep- 4-09    
Topic: Cause, Creative Commentary