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ad:tech Chicago: Weighing Hearts and Brands on Ancient Scales

mrs-robinson.jpg

ad:tech Chicago's "Love for Sale -- How Great Creative Seduces Its Target" session was broken into two discernably useful parts: statistics on online dating, and seduction as a metaphor for marketing.

We'll begin at the beginning.

The Online Dating Crowd

Accompanied by Liz Ross of Digitas US, Fusion Idea Lab's Matt Brennock regaled us with both statistics and close-to-home anecdotes -- the kind that's fueled many a romantic comedy.

I heard one guy say the pair had great chemistry, and he commended them for "[opening] the kimono" the way they did. Given the topic matter, and Brennock's zeal for reminding us (first once, then twice, then...) that men really do just wanna get laid, the geisha metaphor was oddly appropriate.

Some stats:


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