Halo Rocks, Bruno Blocked, Crispin Aided, Bull Balled


- Halo 3 gets its Orbital Drop on in a new trailer that's as realistic as any action flick you'll see on the screen. And, Halo 3 fans may actually get to see a movie version of their favorite game in 2012.

- Bruno ads don't get the love in Hong Kong. An outdoor company has refused to put the ads up.

- We like the guy but this is just weird. Very weird. Very very weird. All to...promote a book.

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by Steve Hall    Sep- 9-09    
Topic: Agencies, Consumer Created, Sponsorship

Coinstar Does...JCPenney?


This commercial's redeeming qualities? Women in short dresses wearing high heels. A catchy tune that alludes to something other than what the commercial's actually selling. Nice legs. Nice graphics. Gymnastics. And lots of coinage.

What's it for? Apparently there's a really big need for a vending machine that will convert your spare change into paper money. We thought banks did that. Oh right. Who wants to deal with a bitchy teller when you can deal with an emotionless machine?

Yea. That's it. It all makes sense now. Except the whole thing still looks like a JCPenney commercial.

by Steve Hall    Sep- 9-09    
Topic: Commercials, Creative Commentary

Newsflash! Brands Still Making Virals!


Yawn. Sorry. We just can't help it. Viral. Viral Viral. It just makes us wish the word never existed. Well, at least for describing advertising efforts otherwise known as videos. Yes, people, videos. They are, after all, just videos. THEY AREN"T VIRAL UNTIL A SHIT TON OF PEOPLE VIEW THEM!

OK, sorry, we tend to off on that one.

Anyway, Audi's out with a collection of new VIDEOS (oops, sorry) that depict freakty electrical happenings like a lawnmower gone crazy, static electricity that sends a kid across the room and a lightning storm that attack Frankfurt.

All to promote a new car. Yea. A new car. Makes one long for those boring winding mountain road commercials that just, well, show the car. Which is, after all, what everyone wants to see in the first place.

by Steve Hall    Sep- 9-09    
Topic: Brands, Campaigns, Video, Viral

Caribou Coffee Employs Wise-Ass Pumpkin


We love a mildly wise-ass, witty repartee between two animated characters. Especially when they're selling us delicious drinks from Caribou Coffee. Created by Colle+McVoy, these five commercials star a "wisecracking pumpkin and a dimwitted gourd" named jack and Gourdo respectively.

You can view them all in their wisecracking glory right here.

by Steve Hall    Sep- 9-09    
Topic: Campaigns, Commercials

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Hugh Hefner Still Gets The Girls. Well, At Least in Commercials


There once was a time Hugh Hefner carried a level of cred untouchable by all others. He had it all. A successful business. All of life's material pleasures. And any woman he wanted. Yea, he still has all that but lately, with his increased appearance in advertising, the man has been diminished to a sad characature of his former self. Now he's just a horny old man in a fancy bathrobe.

What's up with all his commercial appearances? Does he need the money or is he just selling out like every other celebrity on the planet? yea, the man still has a sort of jokey appeal and when seen in a commercial, the reaction still nets a little chuckle and grin. But really. What happened to retiring gracefully?

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by Steve Hall    Sep- 9-09    
Topic: Celebrity, Commercials, Creative Commentary

National Preparedness Month Preps Us For '2012'


We're diggin' this new ad from Ready.gov by Cramer-Krassalt for National Preparedness Month which encourages people to be ready for any kind of disaster the universe might throw our way. Even the inexplicable, gravity-defying kind. As a family and all their belongings are tossed about in slow motion, an announcer asks, "What if a disaster strikes without warning? What if life as you know it has completely turned on its head? What if everything familiar becomes everything but?"

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by Steve Hall    Sep- 9-09    
Topic: Cause, Commercials

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