At ad:tech Chicago last week, and prior to his opening talk, I approached Denuo CEO Rishad Tobaccowala in hopes of scoring an interview later on. He was in a hurry and answered in a way I found brusque and upsetting -- which ended up colouring my feelings about the keynote.
Tobaccowala emailed to apologize immediately after reading the article I wrote, and was also good enough to give me almost three hours of his time in an interview -- more of a conversation, really -- later that week.
We never did get around to a formal Q/A. But I learned so much about branding and relationships from him that most of the gems would be lost if I didn't whip out the cam and start recording.
See the footage below the drop.
There are thousands of ways to dissuade teens from ending up pregnant. A diaper full of shit isn't one we've seen before. But we like it because that's what a newborn will, without fail, bring to a new mother. Hour after hour. Day after Day. Week after week. Month after month. You get the picture. It's a steady flow of...OK...let's not go there. Let's just say it's a commitment. A lifetime commitment. Once a person makes the decision to have a baby, it's forever. That baby, no matter how old it gets, will always be a baby to his or hers parents. And if the parent isn't up to the job and isn't there for the child, that poor baby's life is going to be an endless uphill battle.
So if you're going to have a baby, you had better be ready to deal with a lot of shit because that's what coming your way.
- It's OK to put a giant vagina on top of a building. But a simple statement criticizing an insurance company? Not in LA.
- Wanna know how to create a great resume? Resume Richard is here to help.
- Something about Cadbury. Something about WispaGold. We have no idea but it's all here if you're really that interested.
- Art Directors Club-Nissan Student Cube competition. Playing off ADC's prestigious Cube award, students will be asked to respond to a creative brief for the new Nissan Cube, a stylish car targeted at the 18-24 year old market. Participants will develop a creative campaign, and be eligible for a $2,500 ADC scholarship and and ADC Gold, Silver or Bronze Cube awards. Judging will be done by a five-person jury made up of executives from Nissan North America and TBWA\Chiat\Day, the car company's ad agency.
This is one of those commercials which shows such promise. The way the music begins. The way the first scene sets itself. The feeling it creates as you first experience it. All things seem to point toward a thing of beauty.
And then...all we see is a bunch of letters floating up into the sky, the music repeat itself over and over and over again. And the camera hand on the same scene for an excruciatingly long time. Until the scene fades to black with no closing information.
And the whole thing's a promo for a "viral" company anyway so we really needn't work ourselves up over it like it's some sort of Super Bowl wannabe.
OK so if you're bored with your life and you want a change, we think IKEA can help. At least that's the case in this commercial during which a man returns home from work, goes to turn on the TV and realizes it's not there anymore. Well, it is but it's behind a set of doors. And that's not the only thing that's changed in his house. In fact the entire place in different. IKEA has totally taking over the place. Everything's different. Everything's changed.
But it's not only the furniture that has changed...
This new ad from McCann Erikson Duddeldorf for the Dusseldorf Panthers borders on gross but hey, it's advertising and we like things that are different. And this is different. We're not quite sure how it actually promotes football...uh American football...as in NOT soccer...which...is actually called football in Germany.
Confused? We were too for a minute. OK so the ball in the guys arm is clearly not round which is the point the ad tries to make. As in American football...not European football...as in NOT soccer...as in the game where grown men collide with each other on purpose in order to move a ball down the field.
Oh that's so Neanderthal compared to the ever so graceful soccer...uh football. Oops, that would be American soccer. Wait, what? Football? Soccer/ We are so confused.