Kleenex Lectures Us on Brand Identity With Grammar Fail

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Love the comments we get from readers.

Somebody claiming to be Kevin wrote:

Did you see the banner/display ad on the AdAge newsletter this AM? from Kleenex, "Help us keep our brand identity COMMA ours." And a click-thru to some dopey microsite.

misplaced comma

Are they friggin kidding?

Oops.

by Steve Hall    Sep-21-09    
Topic: Bad, Online



Crest Grabs Seacrest. Results Less Than Believable

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Is it just us or was it a really, really poor choice for Crest to hook up with Ryan Seacrest to pimp its new Crest Extra-White plus Scope Outlast? In two new commercials, Secreast uses the product and ends up attracting throngs of hotties like an Axe commercial. The dude just doesn't strike us as a lady's man. Don't know what it is but this isn't working for us.

Oh wait. Crest. Seacrest. Yea, that was too easy to pass up.

by Steve Hall    Sep-21-09    
Topic: Campaigns, Celebrity, Commercials



Dude Takes Viagra Before Commercial Shoot

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We're not really in love with this second outing for the National Campaign to Prevent Teen Pregnancy and Unplanned Parenthood in which a Viagra commercial shoot is spoofed. It's just not that funny. Maybe it's because it's Advertising Week and we're expecting greatness. Oh wait. Advertising greatness? The two words don't even belong in the same sentence. Sorry about that.

Well anyway. Here it is.

by Steve Hall    Sep-21-09    
Topic: Cause, Strange, Video



Creativity Shared, Legends Made, Taglines Trashed

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- Maybe creating advertising isn't the only thing you create. If you've got creativity you want to share with the world, check out The Rogue's Gallery.

- Want to become an ad legend but don't want to wait around 40 years for it to happen? Check out Instant Ad Legend. Oh wait, it's just a portfolio for a couple of college students. Still check it out though. It's,,,well...it's OK.

- Love to wallow in the hideousness of bad creative? Bad over to the Bad Taglines Twitter stream. (Oops. It seems to have disappeared. Oh well.)

- The Cheesecake Factory has partnered with Feeding America for The 'Drive Out Hunger' Tour. Throughout the month of September, in support of Hunger Action Month, they'll be touring 30 cities in 30 days holding an event each day to collect cans of soup benefiting the local food bank

by Steve Hall    Sep-21-09    
Topic: Online, Promotions



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Creatives Get Sacked. Memorialize the Experience on Video

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Not that a lot of us don't already know but if you've somehow managed to escape periods of jobless during your career in advertising, you really ought to exercise your empathy gene by watching The Sack. It's a video series which follows the travails of two out of work creatives from Melbourne. The series takes a look at what the pair went through from the point of sacking to (they fully intend) re-employment.

It's cheeky. It's fun. Give it a watch. And maybe even hire these guys.

by Steve Hall    Sep-21-09    
Topic: Agencies, Video



Big Brother Billboard Offers Oil Recommendations

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To encourage drivers to make sure they have the proper oil in their cars, Castrol has launched billboards in the UK which deliver personalized messages to passing cars.

Using cameras, which will be positioned by the side of the road, driver's registration information will be read matching them to the make and model of car via the DVLA database. A message to the driver with the correct oil recommendation for their car's engine will then be flashed on digital billboards further down the road.

Big Brother creepiness aside, it's never a bad thing to remind car owners what type of oil they should be using. Of course, the right type of oil doesn't have to be Castrol bu that's nitpicking, right? This is advertising. Everything's biased in this world.

Here's a video explaining how the whole thing will work.

by Steve Hall    Sep-21-09    
Topic: Outdoor



Doggy Style, The Little Toad and The Rider. Yea, It's A Condom Campaign

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OK then. What's Advertising Week without the Pièce de résistance of advertising? Nothing. So it's our duty on this fine sunny (at least in New York) Monday to present yet another sex-laced advertising campaign. This one's from Barcelona-based Suigeneris for La Condoneria. Yea, it's a condom store and the campaign's called Rub-It. Yea, you read that right. Rub it. Which kinda makes sense for a condom campaign, right? After all, that's what you do after you put one on.

more »

by Steve Hall    Sep-21-09    
Topic: Campaigns, Racy



Newsflash! Advertising's Walk of Fame Winners to be Announced!

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So it's Advertising Week this week and what's the most important thing about the week? Icons and slogans, of course. Today at 6PM in Times Square, this year's Walk of Fame Inductees will be announced. In the past, the Geico Caveman, Juan Valdez, the Pillsbury Dough Boy, the Geico Gecko and Tony the Tiger have been Walk of Fame Winners.

In terms of past slogan winners, M&M's' "Melts in Your Hands, Not in Your Mouth", Verizons' "Can You Hear Me Now", FedEx's "When it Absolutely Positively Has to be There Overnight" and Wendy's "Where's the Beef" have been named.

So if you care about the really important stuff in advertising like this stuff, stay glued to Times Square for the news today. And if, like the rest of us, you could care less who wins this folly, just take a walk around Manhattan. There's bound to be a self-centric, ego-fueled ad industry party somewhere on the island.

by Steve Hall    Sep-21-09    
Topic: Industry Events









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