Geoff Ramsey, Microsoft Illuminate Advertising Week
Yesterday Advertising Week kicked off and as part of the week, the Internet Advertising Bureau held its MIXX Conference at the Crowne Plaza Hotel in Times Square. It was attended by about 1,000 people and the sessions covered the usual stuff. The exhibit hall bustled for a bit but it's a smallish conference compared to some of the others in the industry.
This smallness has its advantages though. You can actually find people you are looking for and can talk to them without being trampled by a herd of show bag-wielding conference Nazis whose sole goal is to make sure they shove their business card into the hands of anyone who will take it.
eMarketer's Geoff Ramsey gave another of his stellar, figure-filled sessions which was well attended and left the other two sessions, for the most part, empty and full of cob webs. Geoff always has the facts and figures. Always fills your head with more information than you can take causing you the rush the stage after the session and beg him to forward you the PowerPoint version of the presentation.
