Geoff Ramsey, Microsoft Illuminate Advertising Week


Yesterday Advertising Week kicked off and as part of the week, the Internet Advertising Bureau held its MIXX Conference at the Crowne Plaza Hotel in Times Square. It was attended by about 1,000 people and the sessions covered the usual stuff. The exhibit hall bustled for a bit but it's a smallish conference compared to some of the others in the industry.


This smallness has its advantages though. You can actually find people you are looking for and can talk to them without being trampled by a herd of show bag-wielding conference Nazis whose sole goal is to make sure they shove their business card into the hands of anyone who will take it.


eMarketer's Geoff Ramsey gave another of his stellar, figure-filled sessions which was well attended and left the other two sessions, for the most part, empty and full of cob webs. Geoff always has the facts and figures. Always fills your head with more information than you can take causing you the rush the stage after the session and beg him to forward you the PowerPoint version of the presentation.

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by Steve Hall    Sep-22-09    
Topic: Industry Events

Little Debbie Does Dallas (No Really. It's Part of the Promotion)


OK so now we know why those silly little Smart cars exist. They're really not good for much and look like they'll blow over in the wind but cupcake maker Little Debbie has a use for them. The brand is launching a new cupcake and, along with a Facebook page, a 125,000 carton cupcake giveaway, a mobile tour, a Twitter feed, a YouTube channel, a Flickr photostream, event marketing, TV spots and blogger bribes..,uh...blogger outreach, will giveaway two Smart cars.

Se the spots here.

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by Steve Hall    Sep-22-09    
Topic: Events, Guerilla, Mobile/Wireless, Promotions, Social

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