Newsflash! Yahoo Still in Business!

yahoo_you_ass.jpg

In case anyone wondered if Yahoo was still in existence, the company is out with its new campaign, announced last week. Along with online, radio, print, and outdoor, a new commercial, called Anthem debuts today.

According to the commercial, Yahoo will help you consume, share, buzz, destroy, earn, flirt, watch. And you know what? It's all about you. Yes, you.

The spot begins airing online in the U.S. today and on all the major TV networks and top cable channels, including AMC, ESPN, USA, Comedy Central and Bravo. It will air in the UK and India beginning October 5 and in other markets in 2010 including Brazil, Canada, France, Hong Kong, Indonesia, Korea, and Taiwan.

by Steve Hall    Sep-28-09    
Topic: Brands, Campaigns



Putting on Lee Jeans Will Give You An Orgasm...And A Seahorse Ride

lee_jeans_day_butt.jpg

So yea. October 2 is Lee National Denim Day, a fundraiser for breast cancer research. Pimping its participation, DDB Chicago created this cute little video in which a woman is a bit shocked at what she feels and experiences when she puts on a pair of Lee jeans.

In the promo, the woman whisked away on a flying seahorse through the clouds until she falls of the things and lands back in reality. Namely, the dressing room of some random retailer. We're sure all form of fantsay have occurred in dressing rooms around the world but orgasm-causing jeans and seahorse rides is a new one on us.

by Steve Hall    Sep-28-09    
Topic: Cause, Strange



Town Uses Billboard to Promote Facebook Page

crandon_billboard_facebook.jpg

Billboards. You've heard of them. You've probably created for them or crafted a media plan including them. You've driven by them. You've chuckled at the cheesiness of some of them and appreciated the brilliance of others.

Sadly, no one talks about billboards any longer. But they're still out there and they still work. So why are we talking about the lowly billboard today? Social media, of course. After all, social media is the only thing anyone cares about these days, right?

more »

by Steve Hall    Sep-28-09    
Topic: Outdoor, Social



Koch Talks, Julia Jokes, Hilton Goes Mad, Halo Extends

koch_pres.jpg

- Former Mayor Ed Koch tells us why New York's Presbyterian Hospital should be considered a national treasure and funded as such. Munn Rabot created and Pulitzer Prize-winning photographer David Hume Kennerly directed.

- Tired of annoying acronyms and abbreviations brought on by the pop culture of cell phones and instant messaging? So is Jul3ia. Irritated with social networking sites taking over your life? So is Jul3ia. Don't remember the last time you actually saw the sky or went outside? Neither does Jul3ia. (Go easy. It's a friend's daughter.)

- Hilton HHonors is offering members a Live Like a Mad Man Sweepstakes to win a trip to New York to be wined and dined, made over by the show's stylist, as well as receive their very own autographed script by booking the "Mad Men" rate at any Hilton hotel.

- The extended Halo 3 trailer.

by Steve Hall    Sep-28-09    
Topic: Cause, Promotions, Social, Spoofs, Video



Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

Yawn. Brand Hires 'Social Butterflies' For Paintgasm

samsung_paint_fight.jpg

Does anyone miss the days when ads just told you what the product did and why it might improve your life? Of course not which is why we have silly ideas like this paintball fight which, like the Sony Paint effort, is supposed to hype the fact the Samsung Corbis phone is full of color. Well, not like a TV but it's available in a lot of different colors.

Four social media elite types were selected and given the task of recruiting as many online friends as they could in a 24 hour period. They'd them assemble the friends to participate on one of four teams which would pummel each other with paint.

And yea, that's really it.

by Steve Hall    Sep-28-09    
Topic: Social



Thirty Seconds of Boobs...For A Good Cause

pink_ribbon_boobs.jpg

If you don't mind staring at a quick-cut succession of boobs for 30 seconds on a Monday morning, you'll love this new PSA for Pink Ribbon Magazine which raises money for breast cancer research. Grey Amsterdam created and Chris Palmer from Gorgeous Productions directed.

You see? There's absolutely nothing wrong with boobs. Even on a Monday morning. What? You gonna complain about a little nudity? You better not. That'd be like saying the human body is ugly and you don't care about breast cancer. So watch this thing. Appreciate human beauty. And become ever more aware of the importance of breats cancer research.

Oh OK, breast cancer has it easy. After all, it's boobs we're talking about. No one wants to see a :30 filled with disgusting colons, charred lungs, a scarred pancreas or swollen testicle. But breasts> Everyone wants to see breasts. It's like these breast cancer PSAs write themselves.

by Steve Hall    Sep-28-09    
Topic: Cause, Good



Adrants Upstaged by AgencySpy and George Parker

enfatico_fucktard.jpg

This video explaining who caused the demise of Enfatico is absolutely hilarious. But we have just one question. Who pays for this stuff? Who gathers together 30-40 actors and creates a well-produced video just to endlessly pummel an agency which was doomed from the start?

Whatever the answer to that question may be, George Parker (who relentlessly pummeled Enfactico) and AgencySpy (who relentlessly pummeled Enfactico) get top mention in the video. Adrants? The blog that's supposed to be the king of wise-ass little shit-style snark? Not a mention.

more »

by Steve Hall    Sep-28-09    
Topic: Agencies, Opinion, Weblogs









Featured FREE Resource: