Ad Hypes American Football. We Think.

This new ad from McCann Erikson Duddeldorf for the Dusseldorf Panthers borders on gross but hey, it's advertising and we like things that are different. And this is different. We're not quite sure how it actually promotes football...uh American football...as in NOT soccer...which...is actually called football in Germany.

Confused? We were too for a minute. OK so the ball in the guys arm is clearly not round which is the point the ad tries to make. As in American football...not European football...as in NOT soccer...as in the game where grown men collide with each other on purpose in order to move a ball down the field.

Oh that's so Neanderthal compared to the ever so graceful soccer...uh football. Oops, that would be American soccer. Wait, what? Football? Soccer/ We are so confused.