« Aug-09 | This archive, pg:  1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  |  9  |  10  |  11  |  12  | Oct-09 »

Yawn. Brand Hires 'Social Butterflies' For Paintgasm

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Does anyone miss the days when ads just told you what the product did and why it might improve your life? Of course not which is why we have silly ideas like this paintball fight which, like the Sony Paint effort, is supposed to hype the fact the Samsung Corbis phone is full of color. Well, not like a TV but it's available in a lot of different colors.

Four social media elite types were selected and given the task of recruiting as many online friends as they could in a 24 hour period. They'd them assemble the friends to participate on one of four teams which would pummel each other with paint.

And yea, that's really it.

by Steve Hall    Sep-28-09    
Topic: Social



Thirty Seconds of Boobs...For A Good Cause

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If you don't mind staring at a quick-cut succession of boobs for 30 seconds on a Monday morning, you'll love this new PSA for Pink Ribbon Magazine which raises money for breast cancer research. Grey Amsterdam created and Chris Palmer from Gorgeous Productions directed.

You see? There's absolutely nothing wrong with boobs. Even on a Monday morning. What? You gonna complain about a little nudity? You better not. That'd be like saying the human body is ugly and you don't care about breast cancer. So watch this thing. Appreciate human beauty. And become ever more aware of the importance of breats cancer research.

Oh OK, breast cancer has it easy. After all, it's boobs we're talking about. No one wants to see a :30 filled with disgusting colons, charred lungs, a scarred pancreas or swollen testicle. But breasts> Everyone wants to see breasts. It's like these breast cancer PSAs write themselves.

by Steve Hall    Sep-28-09    
Topic: Cause, Good



Adrants Upstaged by AgencySpy and George Parker

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This video explaining who caused the demise of Enfatico is absolutely hilarious. But we have just one question. Who pays for this stuff? Who gathers together 30-40 actors and creates a well-produced video just to endlessly pummel an agency which was doomed from the start?

Whatever the answer to that question may be, George Parker (who relentlessly pummeled Enfactico) and AgencySpy (who relentlessly pummeled Enfactico) get top mention in the video. Adrants? The blog that's supposed to be the king of wise-ass little shit-style snark? Not a mention.

more »

by Steve Hall    Sep-28-09    
Topic: Agencies, Opinion, Weblogs



At Least They're Not Pretending to Be Saving Hip-Hop Anymore.*

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Alongside the Black Eyed Peas Peapod Foundation, the Adobe Foundation kicks off "Plant and Inspire" -- a campaign that encourages digital literacy among youth.

The site, linked above, solicits your inspiration and invites you to share creations across socnets. You can also build a snazzy digital flower out of media, sounds and other stuff. Here's a PSA in which will.i.am from Black Eyed Peas sows one out of mean urban earth.

more »

by Angela Natividad    Sep-25-09    
Topic: Brands, Campaigns, Cause, Celebrity



Russell Simmons Wants YOU to Reduce Your Carbon Footprint

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Sure, having one of the plushest icons in hip-hop list ways to reduce your negative impact on the environment -- under the amber light of his posh leather-and-mahogany office -- might be effective. But really, is it more effective than this?

Probably.

more »

by Angela Natividad    Sep-25-09    
Topic: Campaigns, Cause, Celebrity, Commercials



'Generation A' Baits Hook with the Mundane, the Insane, and Shreds of Divine Comedy

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Crush/Toronto, a master at taking a book's soul and turning it into pop art, drew us into the bosom of Douglas Coupland's The Gum Thief in 2007.

This year it's doing the same for Coupland's latest novel, Generation A. The approach is different: more existential, with some Tarantino pulp thrown in.

more »

by Angela Natividad    Sep-25-09    
Topic: Campaigns, Good, Promotions, Trends and Culture, Video



Help Quique the Debauched Argentinian Head Find a Body.

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Yours might very well do.

more »

by Angela Natividad    Sep-25-09    
Topic: Brands, Campaigns, Strange, Video



Doomed New Beverage Goes Out to UN General Assembly

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RelaxZen, a beverage that promises to both relax and focus you, decided to put itself to the test by sending cases of product to the 192 leaders meeting at the United Nations General Assembly.

RelaxZen is outfitted much like other doomed drinks that came and went in the early 2000s. It has zero calories and sugar, is non-drowsy and provides "100% focused relaxation."

Check out their Open Letter to the UN, which is doing a molassessy circuit of YouTube as we speak. It sports a cheap potshot of Ahmadinejad, which is supposed to be a funny illustration of how some people need to mellow out, but it just came across as feeble and sad.

more »

by Angela Natividad    Sep-24-09    
Topic: Brands, Campaigns, Guerilla, Political, Video



Sexty Teens Get Reputation Reminder from Teen Pregnancy Prevention Group

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Teen Pregnancy Prevention, the parents you didn't know you had, is slathering bus shelters and other minors-enhanced public places with an ad featuring a cell phone wrapped in a condom.

Text on the decidedly antiquated handheld reads, "Please practice safe text." Heh. See what they did there? Clever.

The objective is to discourage teens from sexting -- sending nude pictures to each other via mobile -- which can actually result in a child pornography charge.

There's something spicy for the resume. But the ad, which does admonish teens to think about their reputations, actually has deeper motivations: keeping teens from getting pregnant.

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by Angela Natividad    Sep-24-09    
Topic: Campaigns, Cause, Outdoor



Little Debbie: Bringing Creme-Filled Goodness to a Suburb Near You!

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Few people are willing to turn a cupcake down; the very word makes us hungry. Knowing we could all use something extra to smile about, Little Debbie's taking one million brand-spankin'-new cupcakes to the streets.

The Little Debbie Share-A-Thon is fortified by an armada of shiny brown Smart cars, laced with the cupcakes' curly ribbon. Chase one down for a free sugar rush. (Or just wait for one to stop.)

Giveaway kicks off on October 18th, National Chocolate Cupcake Day. There's also a sweepstakes where you can actually win one of the shiny new cupcakey Smart Cars. (Watch out for chasers, though. You're gonna get chasers.)

Social media links and the feel-good, slightly quirky TV spots appear below the drop. They speak to the youthful, pursuit-of-happiness quality simmering just under the surface of tired overworked growed-ups. For a second, we actually missed trans fats. HIGH FIVE, Luckie & Co.!

more »

by Angela Natividad    Sep-24-09    
Topic: Brands, Campaigns, Good, Promotions



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