« Aug-09 | This archive, pg:  1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  |  9  |  10  |  11  |  12  | Oct-09 »

Cathay Apps, Subaru Gets Hyper, Dawn Saves, Homeless Advertise

chinchilla_2.jpg

- Haven't we seen this Chinchilla crap before?

- Cathay Pacific wants you to "Meet the Team" by using its new iPhone application.

- Subaru is out with a new DDB Canada-created commercial for its Legacy. It points to a site which launches next week and "features 3D audio technology using a new 'hypersonic' recording technique that mimics the hearing experience of a test drive."

- RockYou has teamed with Procter & Gamble's Dawn brand for the "Dawn Saves Wildlife" campaign to encourage consumers to join the movement through Dawn's Everyday Wildlife Champions Facebook fan page.

more »

by Steve Hall    Sep-17-09    
Topic: Cause, Commercials, Games, Industry Events, Mobile/Wireless



The Webby's Wants Your Five Word Speech

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OK so the Webby's will never be the Emmy's of the Oscars or, well, anything remotely that grand and important but, hey, in our own little world of advertising, we like to make things as self-...uh...important as we possibly can. Hence, this promotional video for the Webby Call for Entries featuring RG/A's Bob Greenberg, Deep Focus' Steve Isaacs, and Achtung's Dick Buschman.

The video, which features a collection of five word speeches, asks us what our five word speech would be. We have no idea but oh wow, that was a little goose bumpy to watch. If only advertising award shows were actually that moving.

by Steve Hall    Sep-17-09    
Topic: Industry Events



Oh Look! A Twitter Promotion! Wow! So Cool!

ant_dec.jpg

Yawn.

Marketing agency I Spy is working with book retailer Waterstone's to launch their first "Twinterview," an interview to promote the launch of the TV duo's Ant & Dec's new book.

The comedic duo, Geordie, will take-over Waterstone's Twitter account (@waterstones) for one hour today at 3pm to promote their new autobiography, "Ooh! What a Lovely Pair: Our Story." Ant & Dec will answer live questions from fans and pre-Tweeted questions to the Twitter hash tag #AntnDec.

The Twitter campaign is supported by a YouTube-hosted video of Ant & Dec answering questions posed by Waterstone's customers. "What you want to know about Ant & Dec" goes live (click here to view) today.

by Steve Hall    Sep-17-09    
Topic: Social



'Dude, We Made That Thinkpad Fly!'

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Dude! Dude! Dude! Thinkpad! Dude! Bees! Dude! Thinkpad! Fly! It's moving! Dude! It's lifting! Dude! Whoa! Dude! Oh My God! Dude! Dude! Dude! Thinkpad! Dude! Fly! Bees! Dude! Dude! Dude!

Oh please.

by Steve Hall    Sep-17-09    
Topic: Video, Worst



Self-Absorbed Hipsters Angrily Unbutton For Levi's

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OK so for all you hipsters...no wait...emo...no wait...hmm...losers with nothing to do but screw around in the trashy side of town, these new Holland and Belgium-based Levi's commercials are for you. Can't you see yourself in them? trying really, really hard to be ever so hip and cool while jumping in mud puddles and throwing chairs buildings and otherwise kicking the shit out of everything around you like a bored eight year old?

Are we supposed to feel sorry for your lame-ass life? Actually care you think what you're doing somehow makes you today's version of James Dean? That you somehow don't think you look like a slob and should really be reading GQ rather than moping around like a self-absorbed little brat?

more »

by Steve Hall    Sep-17-09    
Topic: Campaigns, Commercials, Creative Commentary, Policy



Somehow Nudity Promotes Cider

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Don't have any good nude pictures of yourself (or your friends) to send to your lover or post on Facebook (to embarrass your friends)? Toronto agency HQvB and Lollipop have created Growers Au Naturale for Growers Cider where you can upload any picture of your choosing and have the site "nudify" the pictures which are then posted to the site's gallery.

It seems most pictures are just "relative nudity" meaning all the parts that would truly make the picture nude are somehow covered. So we leave it up to you to toss some full frontals at the site to see what happens.

by Steve Hall    Sep-16-09    
Topic: Racy



BFGoodrich Goes Social With Nation of Go

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For those who are into driving and obsessively cataloging their excursions social media style, BFGoodrich has launched Nation of Go. Created by The Martin Agency, the site lets people map and share their travles, upload and geotag photos, connect with professional drivers and all kinds of other driving-related obsessions.

And who knew this comes from a company that makes the most basic and boring of automotive parts, tires.

Hmm. It's kind of like Foursquare for driving enthusiasts, right?

by Steve Hall    Sep-16-09    
Topic: Brands, Social



Two Untamed Unveil New MINIs

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Oh wow. Way to introduce a new car! To hype the new MINI convertible and coupe, two twins who are referred to as Two Untamed prep us for the vehicles, unveiling at the Frankfurt Motor Show.

The pair have done several other videos leading up to this one which tease and don't show the vehicles. This last one shows us the goods. Sweet ride.

by Steve Hall    Sep-16-09    
Topic: Brands, Good, Video



Creativity Lives! In a McDonald's Coffee Pot.

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Oh wow. This is absolutely amazing. Creativity does still exist! To hype a limited time free coffee offer from McDonald's, Cossette West created this custom designed lamppost to mimic a pot of coffee being poured into a coffee cup. So simple. So effective. So wonderfully creative. Love it.

See? Here at Adrants we don't hate absolutely everything. And we love when we get to see creativity like this. It rejuvenates our love for advertising. So thank you, Cossette West.

by Steve Hall    Sep-16-09    
Topic: Best, Creative Commentary, Outdoor



I Pledge Allegiance to My Boobs

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OK so that headline is a near rip-off from Agency Spy but there aren't many ways to encapsulate the content of this new commercial for the Susan G. Komen breast cancer organization. In the commercial, we see shot after shot of women cupping their breasts as they pledge allegiance to their girls, hooters, tatas and gazongas.

Yes, the American Pledge of Allegiance has been re-written as a boob joke. A book joke for a good cause, of course.

by Steve Hall    Sep-16-09    
Topic: Cause, Strange



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