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Swiffer Spoofed, Axe Effect Debunked, Eighties Hyped (Again)

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- Logo's The Big Sketch Comedy takes on the infamous Swiffer commercials. Horrifically funny.

- A fan or product of the 80's? The you might like the "80s-iser" from Russell Athletic.

- Dial takes on the whole Axe Effect thing and debunks it with an Attraction Field Study in which a guy stands on the sidewalk for two hours after showering with Axe. The result? Nothing. There's also the Get Magnetic site which takes a decidedly more scientific looking at why humans and animals are attracted to one another.

- Following its DEWmocracy effort, Mountain Dew has hooked up with 12 Seconds for a competition which will determine who gets to shoot the brand's next commercial.

by Steve Hall    Oct-29-09    
Topic: Consumer Created, Promotions, Spoofs, Strange, Video



True Love Does have A Happy Ending. Even if it's Branded

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If you love sachrin sweet love stories, you'll love this one from Greece chocolate brand Lacta. It's a 17 part choose your on direction video series created by OgilvyOne in Athens. It's the story of a guy and a girl who meet at a busstop and their two year long journey back together.

You probably already know we're a true sucker for this kind of stuff but this is actually great work. It's engaging. The product placement is subtle. And it's worth watching. And the industry noticed. It won the Branded Content category at IAB's MIXX Awards last month.

Yea, we love a great love story. Start here.

by Steve Hall    Oct-29-09    
Topic: Best, Creative Commentary, Video



Because Real Olympic Sports Bore Us, Fake Ones Aim to Entice Us

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To drum up a bit of excitement for the Winter Olympics in Vancouver, The International Olympic Committee has launched The Best of Us Challenge, a collection of fake sporting events which wil pit Olympic athletes against regular people. For those who win, a free trip for to to Vancouver is in their future.

There will be hula-hooping, cartwheeling, juggling, plastic cup golfing and many more made up sports. Head over to The Best of Us Challenge site and you can watch Michael Phelps, Rafael Nadal, Lindssey Jacobellis and Shawn Johnson engage in this silliness. The site loads very slowly...or not at all.

Once upon a time plain old skiing and skating excited people. Hmm. How times have changed.

by Steve Hall    Oct-29-09    
Topic: Events, Promotions, Video



OMG! Newsflash! Agency Launches With New Model!

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And in "groundbreaking" news today...wait for it...a NEW ADVERTISING AGENCY MODEL is launching today! Can you stand it? Is it possible? An agency announcing it's going to be completely different from every other agency in the business? This is earth-shattering news! This never happens! This is truly a first!

Pardon me while I go stick my finger down my throat and puke up today's collection of ridiculous press releases and dubious claims.

more »

by Steve Hall    Oct-29-09    
Topic: Agencies



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Oh Look! A Magician Just Hacked Your Facebook Page!

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While we're sure there's no actual magic happening in this video from identity theft company AVG Free featuring street magician Dynamo, it does a nice job illustrating just how easy it is for a hacker to take over your Facebook page. OK, it doesn't illustrate that at all but it does make us aware hackers are out there and we need to be aware of what they can do.

And, of course, AVG Free is here to help. Hopefully, their technology is a bit more substantial than a magic trick.

by Steve Hall    Oct-29-09    
Topic: Video



Stop Global Warming! See Nude Models!

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OK first of all if you wear this many clothes, you deserve to suffer from the wrath (if it even amounts to that) of global warming. Second, if you want us to understand anything about "parts per million" or the "natural state" of the atmosphere, don't use stripping models. They kind distract from anything else that's trying to be conveyed. And third, don't rob us of our climax. That's just mean.

by Steve Hall    Oct-29-09    
Topic: Cause, Racy



Innocence of Early Virals Remembered

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Remember when internet memes, internet celebrities and viral videos were all the rage? Oh for the innocence of those early days before the genre was forever tainted by big bad marketers who sucked every last drop of fun out those clips we used to enjoy so much.

For a trip down memory lane, Adland has a video from Judit & Judit and Swedish internet provider Comhem which celebrates all the favorites. Adland notes, "we see references to Mentos & Coke*, Chocolate Rain *, "Leave Britney alone!"*, the Swedish TV host who was suddenly ill on live television *, Nunchuck guy *, The Bad Day Viral (which already spawned it's own viral homage), Ansiktsburk * a turkish song subtitled with what it sounds like in Swedish, ending up being a love poem to "face-cans""

Britney! Mentos/Coke! Star Wars Kid! Chocolate Rain! We miss it all.

by Steve Hall    Oct-28-09    
Topic: Viral



Colonel Sandrs Goes to the UN, Sigourney Snakes, Bond Bombs

- And, yea, there was that whole KFC Colonel Sanders thing at the UN. Everyone's freaking out over the supposed security lapse. Or the stupidity of security guards who must have thought the Colonel was an actual delegate of some country called KFC.

- Something about a snake and Sigourney Weaver.

- This is kind of sad. Sometimes you just want to remember someone in their prime. Not when they should really be sitting on a porch somewhere peacefully enjoying the fact they had a good run.

by Steve Hall    Oct-28-09    
Topic: Celebrity, Commercials, Guerilla



Improv Everywhere Grocery Store Musical Pimps Trident Gum

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OK. We've gotta admit. We love the work Improv Everywhere does for brands. While it might be seen as bothersome to have a group of people just randomly break out in song or dance in the middle of your day but don't we all need a pleasant distraction from time to time?

We're only seven days late to this but working with Gold n Fish Marketing, Improv Everywhere put together a grocery store musical for Trident Layers Gum. It's the story about fruit and how much better grocery store fruit would be if it were squished together.

OK, not literally. That would be gross. Figuratively, on the other hand, that'd make some pretty sweet tasting gum. Which, of course, is what this is all about. Nice work. And, as always, the gig got tons of coverage and was highlighted on CNN yesterday.

by Steve Hall    Oct-28-09    
Topic: Guerilla



GLAAD Hands Out A Rainbow Coalition of Media Awards

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Lesbian, gay, bisexual and transgender media advocacy group, GLAAD announced award recipients at its 1st GLAAD Media Awards in Advertising ceremony presented by Ogilvy and Southwest Airlines. Award recipients and nominees can be seen here.

The GLAAD Media Awards in Advertising recognize and honor individuals and projects in the advertising and marketing industries for their fair, accurate and inclusive representations of the LGBT community and the issues that affect their lives.

more »

by Steve Hall    Oct-28-09    
Topic: Industry Events



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