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Agency Moves to New Location With Michael Bay Flair

bars_tone_bay.jpg

This is both funny and lame at the same time. But, because it's an agency pimping itself, all can be forgiven because, ya know, agencies are funny and lame at the same time. To celebrate its move from some crappy warehouse location to sweet downtown San Franciso digs, Bars + Tone created a Michael Bay-style video complete with dramatic music, lots of explosions, and self -important men dressed in black peering into the camera like David Caruso does so well on CSI Miami.

Don't you love this business?

by Steve Hall    Oct- 5-09   Comments ()    Bookmark and Share     
Topic: Agencies

FX Goes Mad With Product Placement

sunny_philadelphia.jpg

For a hefty dose of product placement, all one has to do this week is check out a recent episode of FX's It's Always Sunny in Philadelphia in which Coors Light and Dave and Busters get heavily pimped. No wait, they are salaciously slathered upon us in a way that makes one want to barf! Of course, that could have been the entire point of it. all. Anyway, here it is.

by Steve Hall    Oct- 5-09   Comments ()    Bookmark and Share     
Topic: Product Placement

Starbucks Trashes Brand With VIA

starbucks_via.jpg

We're already over a week late on this but...Starbucks recently launched it's new VIA product yesterday. For those of you living in a coffee vacuum VIA is Starbucks' answer to the one shot coffee pod trend in home brewing. The brand is touting the offering as being so good "you won't be able to tell the difference between Starbucks VIA and our brewed coffee."

Um what? Isn't this completely counter to the brand Starbucks? Hello? Starbucks? We visit your stores for the highest quality brewed coffee. We happily pay a little extra for your unique ability to make that great cup of coffee a cup we CAN'T get elsewhere. Your outstanding personal service (most of the time). And sometimes the ambiance. We WANT to taste the difference.

more »

by Steve Hall    Oct- 5-09   Comments ()    Bookmark and Share     
Topic: Bad, Brands, Campaigns

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