Michelin Man Made Over, Milk Meets Milkquarious

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- The Michelin Man is getting makeover. He's transforming into a "tire-chucking superhero." OK, then.

- WONGDOODY: The company, along with a few lucky staffers, will be featured on next week's Oct. 14 episode of "America's Next Top Model" as part of a "challenge" experienced by the season's petite models.

- Ooo. Ooo. Here's a good one from a reader: Bridge Worldwide, an ad agency in Ohio, is having employees spend the day selling the CMO's new book, Marketing With Meaning. They've sent my company four unsolicited emails about it, in addition to spamming social media outlets like Facebook and Twitter. Marketing With Meaning? I don't think these people understand what irony is.

- This is what those New York creatives who charge $750 per hour do with the money.

- Outside Magazine enters the world of Harry Potter moving media.

- Check out Milkquarious. It's about a rock idol, White Gold, who swears by the power of milk for strong bones, hair, teeth and nails.

- Yellow Pages guerrilla marketing campaign hits the target.

by Steve Hall    Oct- 7-09    
Topic: Brands, Guerilla, Magazine, Social, Video



Twipple Wants You to Get Twippled

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Yet another Twitter-based promotion. Yawn. In fact, we're so tired of these things we can't even write about them anymore, so we're going let a Twipple representative tell you about the promotion. Oh wait, we can't be tired of this. There's a quote from Adrants right on the Twipple home page. Guess we should be nice. But anyway, we're still letting them tell you about it.

"Under my guise of Twipple I'm accepting emails to me - or to one of my Kind Agents - to perform acts of kindness on a nominated party.

So, the successfully nominated friend or colleague will wonder (happily) why someone has just bought them a coffee. As they leave, they see someone drop a wallet, when they hand it over the person says, hey, here's $40 for being cool. As part of the nomination Twipple will ask for some loose details on likes dislikes.

They may turn the corner and be pleased to have the most gorgeous man/woman say "hi" and compliment them.

You get the idea?"

Not really but we'll just go with it for fun. Already, Twipple has 72 random acts of kindness and is now selling items and donating the proceeds to NY Cares.

by Steve Hall    Oct- 7-09    
Topic: Social



Levi's Helium Jeans Viral Hacked For Self Promo

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Hello? Hello? The helium-fueled floating viral thing has already been done people! Don't you pay attention to YouTube everyday? Apparently you don't because now you're blowing bubbles with helium and floating into the air like those idiots in the Levi's video.

Oops. Wait. This is different. For Blue Film Production, Rapp France created the video and is pimping to any brand that would like to slap its logo on it with the apparent intention of getting some viral goodness. Trouble is if everyone's already seen the unbranded version, why would anyone want to see a branded version?

As Loren Feldman loves to say, "It doesn't matter." It's all a ruse to get people to check out a case study covering the steps it takes to create a successful viral campaign.

by Steve Hall    Oct- 7-09    
Topic: Bad, Video, Viral



Outback Detergent + Infomercial = Subaru Promotion

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So...to sell cars you...promote a detergent? Yes, it's the way of things in this crazy new world of Advertising 2.085736298. And that's exactly what Subaru is doing to promote the new Outback. Complete with a full blown infomercial in which outlandish claims and disclaimers are the norm, Hungry Man has Scott Vincent telling us why wives should no longer worry when their husbands come homes after a day of four wheeling and sit down on the all white couch. That and other sill infomercial stuff. Not bad.

by Steve Hall    Oct- 7-09    
Topic: Good, Video



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World's Worst 'Viral' Makes Debut

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OMFG. This has to be the worst "viral" ever created. It's filled with repetitive fake laughter, an overly long lead up and a painfully lame conclusion. It's like a bunch of 13 year old boys got together to film what they thought would be a funny joke on a friend. So stupid. So idiotic. Such a waste of time...and, unfortunately, some marketers money.

We can't blame 7thChamber for this. They're just seeding it.

by Steve Hall    Oct- 7-09    
Topic: Viral, Worst



Dogs Are Pretty Smart But They Do Need Help With Birth Control

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Here's an approach to doggy family planning we haven't seen before. The SPCA in Malaysia is urging pet owners to neuter or spay their dogs. But they've done it in a very interesting "There are some things you can't teach your dog" kind of way.

If only dogs actually were this smart. Then when the moment struck us humans, all we'd have to do would be to send old Butch to the store for us.

by Steve Hall    Oct- 7-09    
Topic: Cause, Good



Beastiality, S&M, Fetishes Encourage Open Mind For Film Festival

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You know those ratings that precede every movie you see in the theater? Well, the Vancouver International Film Festival has a new one. It's "V" and it states, "An Open Mind is Advised." So how do they creatively make people aware of this "new" rating? They employ a collection of sexual proclivities designed to widen our acceptance level of, by association we assume, new and different forms of film making.

The work was created by TBWAVancouver and directed by Tim Godsall. It's all about sexuality. We think.

by Steve Hall    Oct- 7-09    
Topic: Good, Racy, Video









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