Cobbler's Impure Thoughts Manifested in New Footwear Line

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It seems things are heating up over at Taryn Rose International. The brand is rolling out a new identity and a redesign of their footwear. But calling these shoes footwear doesn't really encapsulate the totality of their allure. These shoes are not soccer mommy footwear. They're so smoking hot they just might burst you into flames.

New ads featuring the most scorch-worthy shoes from the line appear in high end mags such as Elle and Vogue. And the ads do get attention. As well as a strong desire to run out a buy a pair. Sure they have some ballet flats and low rise styles mixed in for practicality. But thanks to Taryn, her blistering boots and sizzling pumps, we imagine an addition to the wardrobe from the brand that can successfully change the "work from home soccer mommy (in her pajamas)" look into the "smoldering temptress" look that turns every man within a 100 yard radius into a drooling, stuttering fool. Heck, these shoes make a girl want to run to the gym so the calves will be worthy of the shoes' fever pitch.

See the other two ads in the campaign here and here.

- Written by...it's a secret.

by Steve Hall    Oct- 8-09    
Topic: Campaigns, Good



What the Bleep? No Wires?

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The product is way cooler than the advertising behind it but, like a fart joke, there's something about ads in which all the nasty words are bleeped out. OK so the ads are nothing like a fart joke but we just wanted to somehow work that phrase in.

Now that we have that out of the way, New York-based Woods, Witt Dealy & Sons has created a campaign for Powermat. It's exactly what it sounds like. It's a mat you place your wireless devices on and their batteries are magically charged.

There's two commercials here and here and a whole host of other media as well.

by Steve Hall    Oct- 8-09    
Topic: Commercials



Ralph Lauren Has the Skinny on Fashion Advertising

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We'd like to offer praise to Ralph Lauren. Recently they created an amazing ad featuring model Filippa Hamilton. She's really skinny and all...which is really cool cuz, ya know, that's who fashion brands design for. In Ralph Lauren's world, everyone's a size zero and all women have waists smaller than their heads.

Seriously. This is one of the best ads in the fashion space right now. We've never seen anything like it. It captures perfectly the Ralph Lauren brand and does a razor sharp job of targeting the brand's likely prospects. Sales will, no doubt, skyrocket as a result of this ad.

Kudos, Ralph Lauren. We really can't understand why anyone would actually complain about this ad. This approach is radical. This is cutting edge. This is award winning. You should be very proud of yourself, Ralph. And don't listen to those nasty detractors. They're just messing with the picture perfect world in which we marketing types love to live.

more »

by Steve Hall    Oct- 8-09    
Topic: Brands, Opinion



Ford to Debut Unscripted :15s For Drive One Campaign

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Of Ford's new Drive One commercials, The Ford Story blog tells us "The comments are as real as the people who made them. They are not scripted. In fact, these people didn't know that it was Ford filming them, or that they would be used in commercials. That's the only way to get genuine opinions, and that's how these were produced."

The campaign, in which Ford owners tell the camera what they like so much about their vehicles, breaks October 12. You can view eight of the commercials here.

Ford does seem to be fairing much better than GM. Will these spots help?

by Steve Hall    Oct- 8-09    
Topic: Brands, Campaigns



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Auto Ad Banned For Dubbing Big Breasts 'Nice Headlamps'

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Oh how boobs can get advertisers in trouble. Especially really big ones with lots of cleavage spilling out of a bra. That seems to be what's at issue with an UlsterTrader billboard campaign carrying the headline "Nice Headlamps" and copy that reads, "What do you look for in a car?"

more »

by Steve Hall    Oct- 8-09    
Topic: Bad, Outdoor, Racy



Yes! It's Another Social Media Conference!

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Social media is great, right? It's fun. It's social. It's amusing. But it's also a serious form of communication and interaction businesses can use to connect with their customers. If that sounds like a line out of a social media conference description, it pretty much is.

Adrants is supporting Business Development Institute's The Social Consumer B2C Case Studies & Rountables Conference occurring November 12 at the Graduate Center of The City University of NY from 8AM to 1PM.

At the conference you will hear case studies from McDonald's and its Voice of McDonald's campaign, Intuit and its iPhone application, Allstate Insurance and its use of blogs, and user-generated content, JetBlue and its 'social customer service" and Roger Smith Hotel, the New York City mecca for all things social media.

Roundtables will include expanded discussion on the presented case studies as well as additional topics.

If you're interested in attending, check out the details here.

by Steve Hall    Oct- 8-09    
Topic: Industry Events, Social









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