This is part two of our IZEAfest coverage. Part one is here. After the Icebar party and late night hotel room shenanigans, day two of IZEAfest in Orlando kicked off to the more subdued (and late) start. We'll be blunt. We missed the entire first half of day two having slept a bit late and getting caught up in picture editing and work. Though we hear the speakers were great.
Aaron Brazell gave the keynote and spoke to the issue of finding an audience, cultivating that audience and becoming a leader in one's area of expertise. Next Liz Strauss covered the area of leveraging relationships. Akin to building yourself up and establishing yourself as the go to person in a particular space, developing and maintaining relationships with others in the space is key to your continued success.
After lunch Brett Bumeter moderated a panel which included George Smith, John Andrews, Joseph Jaffe and Zena Weist. This panel dove into the realm of advertiser's needs and wants in the social media space and how that relates to bloggers creating content. While many topics such as urging marketers to join, listen and participate in social media were covered, a key take away was the need to target. And that's what blogging and certain aspects of social media can offer marketers, And, conversely, offer opportunity to anyone with the skills in a particular area to give that marketer a targeted pathway to building a customer base.