If you're a fan of that Warren Beatty Bulworth-esque statement about everyone "co-mingling" until we're all the same color, you just might like this new effort from We Love People for fashion brand Blend. The agency worked with artists from baghdad, Tehran, Myanmar and Afghanistan to spread positive messages about "blending" the world.
So yes, it's the same old if we could al just get along" message that everyone always agrees to and aspires to but, sadly, never seems to work.
So yea, there's a video. It's typical. Give it a watch.
It's not as if the Diversity in Advertising drum hasn't been beaten to death but, maddeningly, it's still an issue. And, to be honest, maddeningly, we're sick of writing about it. So can we please deal with it and move on?
But in order to move on, more talk, maddeningly, is needed. And more talk is what we have in the debut episode of AdVerve, a podcast hosted by Live and Uncensored's Angela Natividad and Make the Logo Bigger's Bill Green. In the first episode, Angela and Bill interview Hadji Williams, copywriter and author of the book Knock the Hustle.
"Not only am I a terrible copywriter but my client actually approved this shit." That's the apparent confession of a DeVito Verdi New York creative during a Copywriters Anonymous meeting earlier this week. The copywriter was referring to recent television commercial created for client Meijer, a Midwest-based retailer. You can view the disaster here.
But that's not what we're really talking about here. The retailer recently launched a Halloween promotion that, OMG, lets you make a video of yourself wearing a Halloween mask! It's really easy. Here's what you do.
1. Fire up your webcam (Oops, don't have one)
2. Go to http://meijerhalloween.com and oops. You have to give Adobe Flash Player permission to access your webcam and microphone which you don't have. No worries, we'll just check it out anyway.
3. Click Allow and oops. "Total Immersion D'Fusion Web Plug-in Installation Required." Say what? Never heard of that. (Why do we need yet another plug in when Flash would have worked just fine?)
4. Throw your hands up and download the plug in anyway.
6. View screen as it reload and, again, tells you, "Total Immersion D'Fusion Web Plug-in Installation Required." (Um, say what? We already did that.)
7. Oh wait. Note onscreen verbiage, "You have to manually launch it."
8. Proceed to waste more time digging around your hard drive to find out where exactly that weird ass plug in downloaded to.
9. Give up and move on with your day.
And if you're the one reviewing this less than wonderful Halloween promotion:
10. Feel sorry for the creator who sent you the work and link to what one of these video creations would look like.
11. View the video and, again, feel sorry for the person who sent you this work because you know them.
12. Don't publicly out them because your not a dick and don't want to hurt their feelings by telling them this is one of the lamest pieces of shit you've reviewed in a long time.
13. Have second thoughts about mentioning this at all.
14. Then click the Publish button. Because it's your job.
Wow. This goes way back. We thought the days of Million Dollar Homepage knock offs were over. After all, none of them actually made money. The latest is 365DaysAds, a "viral experiment where advertisers can catch the attention of the public by buying advertising days" on a Google calendar.
Our prediction? No one will care. No one will notice. No one will buy. We could be wrong. But we're pretty confident we're not.
Pardon the conference-related commercial interruption but we feel it's our duty as a respected advertising industry media outlet to make sure everyone knows where the wilds thing are during a conference. Oops, bad movie pun but there will be wild things and there will be parties. They'll be in Las Vegas and they'll be during BlogworldExpo occurring this week Thursday through Saturday.
Aside from the fact it's a great conference (you can read about last year's here), there will be many, many social events where conference goers can go to kick back and relax or, conversely, get so inebriated they find themselves in a hotel room bed the next morning with a person whose name ever so awkwardly escapes them.
You decide how you want your night to play out but the least we can do is tell you where you can get your night started. So, here's the list of parties to be held this week at Blogworld. No doubt there will be more added but here's a starting point.
So be good. Or be bad. It's Vegas. It's your choice.