Ford Goes Social Again With Fusion 41


Following its Fiesta Movemant, Ford is seeking 2010 Fusion and Fusion Hybrid owners to participate in Fusion 41, an automotive relay race which aims to build awareness and excitement around the new Fusion. The Fusion owner of the winning team will have their vehicle paid off, and team members will win free gas for one year.

Eight participants will be chosen based on "their passion for Fusion and their ability to share compelling information about the vehicle on the internet." Think hot chicks with tens of thousands of followers.

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by Steve Hall    Oct-21-09    
Topic: Consumer Created, Social

Babes Battle in Slow Motion For Tekken 6


Is it just us or are trailers for video games getting better than trailers for movies? After viewing a couple for Tekken 6, we're inclined to think so. Both videos point to What Will You Fight For. The game is out October 30. There's also a Twitter game.

You can view one of the videos here.

by Steve Hall    Oct-21-09    
Topic: Video

The Ad Industry Needs Pull Its Head Out of its Ass and Grow a Pair


As follow up to a post he wrote on his blog about the good old days of advertising, George Parker followed up writing, "Apart from a stroll down memory lane and reminisces about great bars and restaurants, many of which no longer exist, the big question raised was, was the work better, and did we have more fun doing it? Yes, I think the work was better, and I know that will raise a shitstorm from young fucktards who think creating stuff for digital, viral, WOM, CGC, and whatever else is flavor of the month is harder and requires a greater range of skills. To which I answer, you are probably right, but that's not the fucking point."

Parker continues, "It's still all about ideas and great content... Not fucking execution. There seems to be a great deal of confusion on this. Do it on the back of an envelope (or better yet, a cocktail napkin) before you spend fucking hours tarting it up in Photoshop and Illustrator, or whatever you create incredibly finished layouts in these days. If it doesn't work on the cocktail napkin, it certainly wont work on your 42 inch monitor. So, order another drink and start over."

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by Steve Hall    Oct-21-09    
Topic: Opinion

All Kinds of People Eat at McDonald's


We'd have to agree with AdFreak's assessment of a recent Leo Burnett-created McDonald's commercial currently running in the U.K. With rhyming, almost Beatnik-style poetry, the kind of people who frequent McDonald's are highlighted to illustrate the place is for people from all walks of life.

It's really quite well done and a welcome change from the run of the mill McDonald's commercial which, for the most part, is about price and item or some stupid promotion.

by Steve Hall    Oct-21-09    
Topic: Brands, Commercials, Creative Commentary, Good

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