Innocence of Early Virals Remembered

judit_chocolate_rain.jpg

Remember when internet memes, internet celebrities and viral videos were all the rage? Oh for the innocence of those early days before the genre was forever tainted by big bad marketers who sucked every last drop of fun out those clips we used to enjoy so much.

For a trip down memory lane, Adland has a video from Judit & Judit and Swedish internet provider Comhem which celebrates all the favorites. Adland notes, "we see references to Mentos & Coke*, Chocolate Rain *, "Leave Britney alone!"*, the Swedish TV host who was suddenly ill on live television *, Nunchuck guy *, The Bad Day Viral (which already spawned it's own viral homage), Ansiktsburk * a turkish song subtitled with what it sounds like in Swedish, ending up being a love poem to "face-cans""

Britney! Mentos/Coke! Star Wars Kid! Chocolate Rain! We miss it all.

by Steve Hall    Oct-28-09    
Topic: Viral



Colonel Sandrs Goes to the UN, Sigourney Snakes, Bond Bombs

- And, yea, there was that whole KFC Colonel Sanders thing at the UN. Everyone's freaking out over the supposed security lapse. Or the stupidity of security guards who must have thought the Colonel was an actual delegate of some country called KFC.

- Something about a snake and Sigourney Weaver.

- This is kind of sad. Sometimes you just want to remember someone in their prime. Not when they should really be sitting on a porch somewhere peacefully enjoying the fact they had a good run.

by Steve Hall    Oct-28-09    
Topic: Celebrity, Commercials, Guerilla



Improv Everywhere Grocery Store Musical Pimps Trident Gum

trident_layers_gum_improv_everywhere.jpg

OK. We've gotta admit. We love the work Improv Everywhere does for brands. While it might be seen as bothersome to have a group of people just randomly break out in song or dance in the middle of your day but don't we all need a pleasant distraction from time to time?

We're only seven days late to this but working with Gold n Fish Marketing, Improv Everywhere put together a grocery store musical for Trident Layers Gum. It's the story about fruit and how much better grocery store fruit would be if it were squished together.

OK, not literally. That would be gross. Figuratively, on the other hand, that'd make some pretty sweet tasting gum. Which, of course, is what this is all about. Nice work. And, as always, the gig got tons of coverage and was highlighted on CNN yesterday.

by Steve Hall    Oct-28-09    
Topic: Guerilla



GLAAD Hands Out A Rainbow Coalition of Media Awards

glaad_media_awards.png

Lesbian, gay, bisexual and transgender media advocacy group, GLAAD announced award recipients at its 1st GLAAD Media Awards in Advertising ceremony presented by Ogilvy and Southwest Airlines. Award recipients and nominees can be seen here.

The GLAAD Media Awards in Advertising recognize and honor individuals and projects in the advertising and marketing industries for their fair, accurate and inclusive representations of the LGBT community and the issues that affect their lives.

more »

by Steve Hall    Oct-28-09    
Topic: Industry Events



Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

What Is Southern Comfort? It's New Orleans' Savior

southern_comfort_new_orleans.jpg

If you ever wanted to know everything there is to know about New Orleans - well, an overly stereotypical version of the place - you need look no further than these new commercials from Southern Comfort created by Arnold Worldwide.

more »

by Steve Hall    Oct-28-09    
Topic: Brands, Campaigns



Bored Doggy + Internet Access = Online Porn

dog_daycare_computer_humping.jpg

You've always got to wonder about these ads. You know the ones. The entire ad is one large graphic. And the only other thing on the page is a tiny logo and, perhaps, a tagline. And it's in English but from non-English speaking country. Nine times out of ten, they are spec or spoof ads. And sometimes they can cause you to be sued for thousands by brands without a sense of humor.

This ad for a daytime dog care company asks us to wonder just what our four legged friends really do all day long when they're home alone. According to this ad, they are no different that us humans when we get a little bored and need a bit of distraction from the stress of our daily routines.

We've asked the creators of this ad, Jung von Matt in Stockholm, Sweden, to categorize this ad for us (they've confirmed it to be the deal deal) but we really don't care. We like it whether it's real or not.

by Steve Hall    Oct-28-09    
Topic: Racy, Strange









Featured FREE Resource: