Swiffer Spoofed, Axe Effect Debunked, Eighties Hyped (Again)


- Logo's The Big Sketch Comedy takes on the infamous Swiffer commercials. Horrifically funny.

- A fan or product of the 80's? The you might like the "80s-iser" from Russell Athletic.

- Dial takes on the whole Axe Effect thing and debunks it with an Attraction Field Study in which a guy stands on the sidewalk for two hours after showering with Axe. The result? Nothing. There's also the Get Magnetic site which takes a decidedly more scientific looking at why humans and animals are attracted to one another.

- Following its DEWmocracy effort, Mountain Dew has hooked up with 12 Seconds for a competition which will determine who gets to shoot the brand's next commercial.

by Steve Hall    Oct-29-09    
Topic: Consumer Created, Promotions, Spoofs, Strange, Video

True Love Does have A Happy Ending. Even if it's Branded


If you love sachrin sweet love stories, you'll love this one from Greece chocolate brand Lacta. It's a 17 part choose your on direction video series created by OgilvyOne in Athens. It's the story of a guy and a girl who meet at a busstop and their two year long journey back together.

You probably already know we're a true sucker for this kind of stuff but this is actually great work. It's engaging. The product placement is subtle. And it's worth watching. And the industry noticed. It won the Branded Content category at IAB's MIXX Awards last month.

Yea, we love a great love story. Start here.

by Steve Hall    Oct-29-09    
Topic: Best, Creative Commentary, Video

Because Real Olympic Sports Bore Us, Fake Ones Aim to Entice Us


To drum up a bit of excitement for the Winter Olympics in Vancouver, The International Olympic Committee has launched The Best of Us Challenge, a collection of fake sporting events which wil pit Olympic athletes against regular people. For those who win, a free trip for to to Vancouver is in their future.

There will be hula-hooping, cartwheeling, juggling, plastic cup golfing and many more made up sports. Head over to The Best of Us Challenge site and you can watch Michael Phelps, Rafael Nadal, Lindssey Jacobellis and Shawn Johnson engage in this silliness. The site loads very slowly...or not at all.

Once upon a time plain old skiing and skating excited people. Hmm. How times have changed.

by Steve Hall    Oct-29-09    
Topic: Events, Promotions, Video

OMG! Newsflash! Agency Launches With New Model!


And in "groundbreaking" news today...wait for it...a NEW ADVERTISING AGENCY MODEL is launching today! Can you stand it? Is it possible? An agency announcing it's going to be completely different from every other agency in the business? This is earth-shattering news! This never happens! This is truly a first!

Pardon me while I go stick my finger down my throat and puke up today's collection of ridiculous press releases and dubious claims.

more »

by Steve Hall    Oct-29-09    
Topic: Agencies

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Oh Look! A Magician Just Hacked Your Facebook Page!


While we're sure there's no actual magic happening in this video from identity theft company AVG Free featuring street magician Dynamo, it does a nice job illustrating just how easy it is for a hacker to take over your Facebook page. OK, it doesn't illustrate that at all but it does make us aware hackers are out there and we need to be aware of what they can do.

And, of course, AVG Free is here to help. Hopefully, their technology is a bit more substantial than a magic trick.

by Steve Hall    Oct-29-09    
Topic: Video

Stop Global Warming! See Nude Models!


OK first of all if you wear this many clothes, you deserve to suffer from the wrath (if it even amounts to that) of global warming. Second, if you want us to understand anything about "parts per million" or the "natural state" of the atmosphere, don't use stripping models. They kind distract from anything else that's trying to be conveyed. And third, don't rob us of our climax. That's just mean.

by Steve Hall    Oct-29-09    
Topic: Cause, Racy

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