Hermes Makes Another Streamlined Sexy Expensive Thing You Can't Have.

why-hermes.jpg

Never mind Birkin bags and pretty scarves. The object at left is a new and insanely luxurious piece of social currency dubbed WHY -- the Wally Hermes Yacht. Outfitted with 900 meters squared of thermophotovoltaic panels (that's their way of saying it's also green), it was designed in partnership with Hermes and a company called Wally, which specializes in futuristic boats and yachts.

The pricey contentment-eating boat porn was dropped into our laps by Wisey, author of The Digestif, who told us that WHY takes Hermes' luxury ethos to a new level: don't just sport your means around your neck or on your arm: LIVE INSIDE IT. Alongside whales or off the coast of Greece!


We ask you: what is there left on land that could possibly top this? Nothing, we say, nothing. And if you've got shit to hide from the gov, all the better, according to former ad empress Mary Wells. Hey, why not go the extra mile and get one of her "must-haves" for the nautical garage: a luxury submarine.

Probably not something aspiring sea-gypsies will be investing in anytime soon, but Madame Wells and her ilk will probably order one or two. Which I guess gives you an incentive to go the extra mile in the creative department.

by Angela Natividad    Oct- 1-09   Click to Comment   
Topic: Brands, Packaging, Trends and Culture, Video   

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