OMG! Newsflash! Agency Launches With New Model!
And in "groundbreaking" news today...wait for it...a NEW ADVERTISING AGENCY MODEL is launching today! Can you stand it? Is it possible? An agency announcing it's going to be completely different from every other agency in the business? This is earth-shattering news! This never happens! This is truly a first!
Pardon me while I go stick my finger down my throat and puke up today's collection of ridiculous press releases and dubious claims.
So what's this all about, you ask? John Winsor, Claudia Batten and Evan Fry today announced the launch of a new advertising agency, Victors & Spoils, the world's first creative ad agency built on crowdsourcing principles. Yes, you read that right. Crowdsourcing. Today's buzzword for yesterday's focus group.
Apparently, the agency will "digitally delegating a task to a crowd of people or community that passionately participates in developing a solution." Hmm. Sounds like laziness to us. Asking other people to do that job you were supposed to do in the first place?
With nausea-inducing verbal diarrhea, Chief Creative Officer Fry pukes up the reasoning behind the agency model. "The stage is set for a new model to rise up and permanently disrupt the traditional agency structure - whether that's a digital agency, a traditional agency or some kind of hybrid. And with the engagement, connectivity and creativity of communities today, this kind of shift is inevitable."
Oh God! I just puked a little in my mouth. Excuse me while I run to the bathroom.
OK. All better now.
Sounding almost plausible, Winsor added, "Claudia, Evan and I realized we were witnessing the perfect storm of digital transparency, consumer involvement, and a growing cost consciousness regarding clients' budgets that has made crowdsourcing especially timely for today's marketers. Crowdsourcing is not a passing fad, but until now, no crowdsourcing option has included a built-in method to guide clients through both the executional and strategic components."
Winsor and Fry were formerly with CP + B.
Hey, all we can do is wish them luck, right? After all, anything's better that what we have now.