What the Bleep? No Wires?

The product is way cooler than the advertising behind it but, like a fart joke, there's something about ads in which all the nasty words are bleeped out. OK so the ads are nothing like a fart joke but we just wanted to somehow work that phrase in.

Now that we have that out of the way, New York-based Woods, Witt Dealy & Sons has created a campaign for Powermat. It's exactly what it sounds like. It's a mat you place your wireless devices on and their batteries are magically charged.

There's two commercials here and here and a whole host of other media as well.