Social Media (And Rick Springfield) Set Sail on Carnival Destiny


For four days beginning last Thursday afternoon, 60 or so "social media types" boarded the Carnival Destiny and set sail for Cozumel Mexico. The journey was dubbed SocialFresh Cruise and it's goal was to bring together people and ideas. The cruise was organized by Social Fresh, an organization founded by Jason Keath that puts on conferences for marketers involved in advertising, PR, SEO, PR, brand development and, of course, social media. It's also the "conference that comes to you" in the sense most of its conferences take place in smaller markets such as Charlotte, Nashville and Tampa.

Handling the actual cruise details was CruiseDeals.


While there was much sun and fun (it was a cruise after all), for two of the three full days aboard the ship, we attended about eight hours (four each day) of session given by Chris Brogan and many others on topics ranging from personal branding to SEO and everything in-between.

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by Steve Hall    Nov-18-09    
Topic: Industry Events

Smooth Jazz Lures Buyers to Honda Accord Crosstour


Of there new commercial for the Honda Accord Crosstour, RPA offers, "'Instruments' relies on atypical, pronounced polygonal animation and rhythmic music to showcase the all-new Honda Accord Crosstour, a modern alternative to the SUV/CUV category. Noteworthy music, a remix of 'Fever,' helps the spot reveal how lifestyles and experiences, as well as the stuff needed to facilitate these pursuits, fit completely into the Crosstour.

In plain English, it's a decidedly different car commercial. We like it's laid back minimalism which makes the point the car has a lot of room to carry whatever you need it to carry without getting all over wordy about cubic feet and crap like that.

To create the animation in the commercial, RPA worked with Santa Monica-based design studio Elastic.

by Steve Hall    Nov-18-09    
Topic: Commercials

ElfYourself Returns Social Media-Style


Back for its fourth year, the popular ElfYourself from OfficeMax has more goodies than ever before. Now people can star in two dances, Hip Hop Elves and Singing Elves, along with favorites from past years. Of course, Facebook Connect has been added so people can easily use Facebook photos from within ElfYourself and post the video to walls. And, yes, Twitter's there as well.

In its past three year's existence, the game has garnered 284 million visits. There was also a flash mob stunt to hype this year's outing.

by Steve Hall    Nov-18-09    
Topic: Guerilla, Social, Video

Restaurant Lies. Quadruples Chowder Sales


The Denver Egoist shares the story of an underwater billboard hoax/viral/stunt/lie in which Ivar's Seafood Restaurant placed billboards underneath the Puget Sound. They told the media the boards had been placed there in the 50's by Ivar's founder who, as the story goes, thought people would one day travel beneath the Sound in submarines. The founder wanted to make sure his advertising message was there for all to see.

Of course, the story is fake and the boards were placed there just weeks before the story was planted and the boards hauled up. While this hoax/viral/lie was making the rounds, an ad campaign touted the fact Ivar's would roll back its chowder pricing to 1950's levels in celebration of the discovery.

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by Steve Hall    Nov-18-09    
Topic: Outdoor, Promotions, Viral

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