So I spent four days on a cruise ship with a bunch of social media types. The cruise was informative and fun and you can read about it here. I spent a lot of time with Allie Sullivan who I've worked with in the past when she was at PETA and the Humane Society. She always tipped Adrants to many of those organization's ad campaigns, various marketing stunts and social media efforts.
On the cruise, she told me she hopes to land a job at Playboy which is seeking a Social Media and Audience Development Manager. Hmm. A girl running Playboy's social media efforts? Does that mean Playboy will end up looking like this and Hugh will have to start tweeting about Playboy's position on the objectification of women?
While Playboy certainly does a great job helping men engage in a particular form of personalized social activity, the organization could use some help engaging with with people on a broader level. To, you know, really cement the notion there are actually people out there who read Playboy "for the articles."
OK, OK. While it's apparent the only Playboy tweets anyone will care about are the ones pimping the latest centerfold or the Girls of Social Media features, the organization could certainly benefit from some transitioning away from Hugh Hefner in pajamas as its image.