Pilgrims Get Sexy Makeover in Muscle Milk Thanksgiving Video


Teachers, hide your students! The traditional Pilgrim is about to get a deliciously sexy makeover by Jason Reed for Muscle Milk. In this video, we are treated to a far less than staid Thanksgiving as dinner turns into a hip-hop rap fest.

Entitled Sexy Pilgrim, the video was created by San Francisco-based Pereira & O'Dell and turns Thansgiving into something our forefathers never would have imagined.

by Steve Hall    Nov-20-09    
Topic: Good, Video

Canon Plays Digital Version of Freeze Tag


Likening action photography to a game of freeze tag, a group of people were given Canon cameras to use in a game of photographic freeze tag. The result, using many of the photos, is this new commercial directed by Saman Keshavarz.

There's not much more to say about it other than we like it.

by Steve Hall    Nov-20-09    
Topic: Commercials

If Honda's Choir Sung With Helium...


Back in 2006, Wieden + Kennedy created a Honda Civic commercial which had a choir provide the sounds for the car in the ad. It was an amazing feat. Not as amazing as the Honda Cog commercial but much more amazing than this knock off for the Alfa Romeo Mito which is being seeded as a viral.

It's not very funny which is sad becasue everything that involves helium should be funny. Sadly, the singers in this commercials look like Alvin and the Chipmunks in church.

by Steve Hall    Nov-20-09    
Topic: Bad, Video, Viral

Your Blackberry Storm Will Kill You With Lightning


We're not quite sure a brand would associate themselves with life-threatening lightning but McCann-Erikson New York has chosen to for Verizon's Blackberry Storm 2. Of course, the lightning in this commercial isn't really killing anyone. Rather, it's giving birth to the new Storm. That not so minor detail wasn't exactly clear to us at first. Then again, we've been known to be a bit dumb hen it comes to stuff like this. Kinda like a Verizon Dumb Dad, actually.

Anyway, our press contact wouldn't be happy if we didn't mention Digital Domain was behind the CG work in the commercial and "did a huge amount of ground augmentation, added CG smoke and post-explosion debris, created an entirely CG Blackberry Storm 2 phone, and provided on-set CG supervision."

Check out the work here.

by Steve Hall    Nov-20-09    
Topic: Commercials

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Method Trashes Dow's Horny Scrubbing Bubbles


In the most hilarious cleaning product commercial in recent memory, Method has some fun with Dow's Scrubbing Bubbles. Of course, they don't mention Dow by name but it's clear who's being referred to in this ad.

After fifteen seconds of gleefully shinetastic, but nauseatingly realistic scrubbing bubble commercialism, we see a woman enter her shower only to be confronted by a gaggle of horny bubbles who leer at her and beg her to clean herself in front of them.

It's all part of Method's support for the Household Product Labeling Acts which, ostensibly, would make Dow Scrubbing Bubbles look like a can of acid compared to Method's more natural approach to cleaning.

And yea, this witty little commercial caused a giant kerfuffle.

by Steve Hall    Nov-20-09    
Topic: Cause, Commercials, Strange

Anti-Cancer PSA Backfires, Makes Prostate Cancer Blob Likable


These are the most idiotic ads we've seen in a while. So cancer is bad, right? Of course it is. We should hate it and want to beat the shit out of it. Which is exactly what a bunch of guys do in these PSAs from TBWA\Chiat|Day. The trouble is, as AdFreak points out, is that the poor prostate cancer blob in these ads is almost likable in a cute stuffed animal sort of way.

So when the guys gang up on him to beat the crap out of him, we almost wish the police would show up and slam these guys down on the hood of their cruisers and twist their arms up into cuffs.

more »

by Steve Hall    Nov-20-09    
Topic: Cause

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