Clothing Retailer Brings More Pre-Movie 'Entertainment'

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"Now the retailer is offering consumers a contemporary interactive experience for the price of a movie ticket." That's how this Johannes Leonardo-created pre-movie performance at New York's Ziegfeld Theater for fashion retailer Daffy's was described. And it seems that's how we're now describing pre-movie commercials...which is exactly what this was.

OK so yea, it's a pretty cool on and off screen performance during which actors don clothing in the video and then appear on stage wearing it while performing. Part of the promotion/performance was to offer a chance to win "deeply discounted rent on a fabulous West Village apartment."

Check it out here and let us know. Do you want to see this sort of thing before a movie or not?

by Steve Hall    Nov- 2-09   Click to Comment   
Topic: Promotions   

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