Gatescapes: Urban Beautification, or Just a Cleaner Graf?
Place-based marketing? Yikes. Something that would be at home in the Dept. of Ad Creep, Mediacy, Inc. has found a way to cover up the graf found on the gajillion corrugated gates around cities using some type of specialty vinyl. Yeah full-color graphics with adhesive back! (Available only for NYC and LA markets as of right now.)
Okay, soooo, take a step back for a sec. Yes. We have plenty of blank canvases, (canvasi?) left for brands to hit us up
on a daily every second, but that doesn't mean we should. You've replaced one form of messaging with another, albeit, cleaner form--along with a logo and url. Not to mention, you've thrown down a challenge for someone to come along and mark it up/deface it.
So that it becomes more of the same...